Professor Peter Leeflang wins prestigious Jan Benedict E.M Award 2009

Leeflang won the award for the paper Competitive reaction versus consumer response: Do managers overreact? that he wrote together with Dick Wittink. The Award is initiated by The International Journal of Research in Marketing (IJRM) en de European Marketing Academy. Only published articles in IJRM that had an important long term impact on the field of marketing are considered for the Jan-Benedict E.M. Steenkamp Award. The jury praised the paper as a “groundbreaking study fully deserving of this award.”

The paper Competitive reaction versus consumer response: Do managers overreact? was published in volume 13, issue 2, pp.103-119 of The International Journal of Research in Marketing (IJRM) in april 1996. Papers eligible for the Steenkamp award are those published in IJRM 10 to 15 years prior to the year the award is being presented. The criteria that guide the Steenkamp award committee in picking out the winning paper are the paper’s ISI citations, the votes it received from the IJRM Editorial Board (resulting from two rounds of voting), and the paper’s quality, as assessed by the award committee’s in-depth reading of the paper.

Dick Wittink, unfortunately and unexpectly passed away four years ago on June 4, 2005. Peter Leeflang also considers this price as an appraisal of Dick Wittink’s contribution to the field of Marketing science.

Peter Leeflang has also been one of the four finalists of the IJRM Best Paper Award 2008. His paper with Marcel Kornelis (PhD Groningen, 2002) and Martin Dekimpe (University of Tilburg/University of Leuven) entitled Does Competitive Entry Structurally Change Key Marketing Metrics obtained the third place.