Prof Pauwels wins the American Marketing Association’s Varadarajan Award

Prof Koen Pauwels of the FEB has won the 2009 Varadarajan Award for Early Career Contributions to Marketing Strategy Research. It is awarded by the American Marketing Association (AMA). Pauwels is co-winner with professor Werner Reinartz of the University of Cologne (Germany).

The winner was determined by a committee comprised of senior marketing strategy scholars with no conflict (in terms of the institution they belong to and coauthors) with the applicants for the award. The award will be presented at the Summer AMA meeting in Chicago in August.

See also: FEB News, Oct 7, 2008 - Koen Pauwels honorary professor of Research on Marketing Dynamics