Prof Pauwels wins the American Marketing Association’s Varadarajan Award
Prof Koen Pauwels of the FEB has won the 2009 Varadarajan Award for Early Career Contributions to Marketing Strategy Research. It is awarded by the American Marketing Association (AMA). Pauwels is co-winner with professor Werner Reinartz of the University of Cologne (Germany).
The winner was determined by a committee comprised of senior marketing strategy scholars with no conflict (in terms of the institution they belong to and coauthors) with the applicants for the award. The award will be presented at the Summer AMA meeting in Chicago in August.
See also: FEB News, Oct 7, 2008 - Koen Pauwels honorary professor of Research on Marketing Dynamics
| Last modified: | 25 October 2019 10.49 a.m. |
More news
-
01 April 2025
UGBS Executive MBA best-rated MBA | Dutch Master's Guide 2025
According to the independent Keuzegids Masters 2025, the Executive MBA of the University of Groningen Business School is the best rated MBA in the Netherlands (both part-time and full-time programmes).
-
01 April 2025
Executive Master of M&A and Valuation accredited as joint degree with Vrije Universiteit Amsterdam
Starting 1 September, participants enrolled in the programme will receive a master's degree from both the University of Groningen and Vrije Universiteit Amsterdam upon successful completion.
-
05 March 2025
Women in Science
The UG celebrates International Women’s Day with a special photo series: Women in Science.