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Prof Pauwels wins the American Marketing Association’s Varadarajan Award

14 May 2009
Prof Pauwels
Prof Pauwels

Prof Koen Pauwels of the FEB has won the 2009 Varadarajan Award for Early Career Contributions to Marketing Strategy Research. It is awarded by the American Marketing Association (AMA). Pauwels is co-winner with professor Werner Reinartz of the University of Cologne (Germany).

The winner was determined by a committee comprised of senior marketing strategy scholars with no conflict (in terms of the institution they belong to and coauthors) with the applicants for the award. The award will be presented at the Summer AMA meeting in Chicago in August.

See also: FEB News, Oct 7, 2008Koen Pauwels honorary professor of Research on Marketing Dynamics

Last modified:31 January 2018 11.53 a.m.

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