Tammo Bijmolt wins Best Paper Award
The article, ‘Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members’, investigates the way customer cards and/or loyalty programs affect the expenses made by consumers. “There is a positive effect”, says Bijmolt, “but it’s not that high for supermarkets in the Netherlands.”
Besides, there is a methodological contribution. “The effect gets overrated if you don’t take endogeneity and causality in account. It’s no mere coincidence who does and who doesn’t own a customer card of a certain supermarket.”
The Best Paper Award is an annual prize of the IJRM. The jury consists of the editorial board of this highly rated journal. It is, according to Bijmolt, the best European marketing journal. The Award gives Bijmolt fame (no money) and enhances his status as a researcher.
The winning paper is based on the dissertation of Jorna Leenheer, a promovendus of Bijmolt when he was still teaching in Tilburg.
Last modified: | 03 December 2024 08.53 a.m. |
More news
-
23 June 2025
‘Teaching is central to my career’ — how the Recognition & Rewards programme creates space for educational talent to thrive
To Evelien Croonen, assistant professor at the Faculty of Economics and Business, the national Recognition & Rewards programme reflects an important shift. Not only does research count towards career advancement, but the quality of teaching is now...
-
20 May 2025
From oyster mushroom to overalls
A T-shirt made from fungi — or mycelium textile, to be more exact. It would be a great step toward a more sustainable fashion industry. At least it could be if the material could be developed in such a way that it can be used for clothing and if...
-
08 May 2025
6 million euro for large-scale northern project on sustainable healthcare: Care2Change
Care2Change. A large consortium with just about all northern hospitals, local governments, knowledge institutions such as the University of Groningen and the Hanze university of Applied Sciences, and a number of healthcare companies, will cooperate...