Skip to ContentSkip to Navigation
Over onsNieuws en agendaNieuwsberichten

Tammo Bijmolt wins Best Paper Award

12 juni 2008
prof. Tammo Bijmolt
prof. Tammo Bijmolt

The article, ‘Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members’, investigates the way customer cards and/or loyalty programs affect the expenses made by consumers. “There is a positive effect”, says Bijmolt, “but it’s not that high for supermarkets in the Netherlands.”

Besides, there is a methodological contribution. “The effect gets overrated if you don’t take endogeneity and causality in account. It’s no mere coincidence who does and who doesn’t own a customer card of a certain supermarket.”

The Best Paper Award is an annual prize of the IJRM. The jury consists of the editorial board of this highly rated journal. It is, according to Bijmolt, the best European marketing journal. The Award gives Bijmolt fame (no money) and enhances his status as a researcher.

The winning paper is based on the dissertation of Jorna Leenheer, a promovendus of Bijmolt when he was still teaching in Tilburg. You can read the paper online here

Laatst gewijzigd:31 januari 2018 11:52

Meer nieuws

  • 16 april 2018

    Dr. Nancy Kamp-Roelands RA MA van EY nieuwe hoogleraar Accountancy

    Kamp-Roelands beschikt over de unieke combinatie van ervaring met grote (multinationale) ondernemingen, (inter)nationale standaardisering (verslaggeving en controle), academisch onderzoek en een groot netwerk in organisaties op het gebied van duurzame...

  • 12 april 2018

    Two new round tables at 41st International IAEE Energy conference

    The round tables during the 41st International IAEE Energy conference offer a unique opportunity for academics, policy makers, consultants and representatives from energy business to meet and discuss various relevant energy related topics. Lees meer...

  • 10 april 2018

    Campagne energieonderwijs van start: Choose wisely, follow energy

    Deze week lanceren Hanzehogeschool Groningen, Rijksuniversiteit Groningen (RUG) en de New Energy Coalition (NEC) een gezamenlijke wervingscampagne voor energiestudenten. De campagne wijst studenten op de al aanwezige studieroutes op het gebied van energie...