PhD research: ‘New marketing models’
In his thesis, Mostafa Aâkouk focuses on the phenomenon of market orientation. Until recently, market orientation has been defined as the collecting of market information, the spreading of this information by the organization and making decisions on that basis. Aâkouk argues that this classic marketing concept is becoming outdated. He has developed two new, alternative models that provide a more detailed image.
Curriculum vitae
Mostafa Aâkouk (Amsterdam, 1977) studied Economics at the Vrije Universiteit (VU), Amsterdam. The research was conducted at the SOM research school. Aâkouk will defend his PhD in Economic Sciences on 14 December 2006, at 2.45 p.m. His thesis supervisors are Prof. J.C. Hoekstra and Prof. P.S. Zwart. The thesis is entitled: Market-based capabilities, perceived quality and firm performance . Mostafa Aâkouk will continue his career as an independent entrepreneur.
| Last modified: | 31 January 2018 11.50 a.m. |
More news
-
05 March 2025
Women in Science
The UG celebrates International Women’s Day with a special photo series: Women in Science.
-
25 February 2025
The influence of financial instruments on the lives of enslaved people
Some groups of enslaved people in the Dutch Caribbean colonies were particularly harmed by how sugar and coffee plantations were financed. This is evident from the preliminary results of the NWO project ‘Collateral damage: The financial economics of...
-
10 December 2024
Research by Statistics Netherlands (CBS) and the University of Groningen finds possible circumvention of sanctions against Russia by small, young businesses
Dutch goods exports to Russia fell sharply after the European Union scaled up sanctions in 2022. At the same time, Dutch exports of sanctioned goods increased to seven countries with an increased risk of sanction circumvention. A striking number of...