Why do some posts go viral on social media and others do not? How can social media analysis be used in business and policy decisions? How do platforms like Facebook change how we live and do business?
This MA programme offers a critical exploration of social media within contemporary networked societies and trains students to work with (big) data in a responsible way. Social media have changed the fabric of everyday life and society. This has had important implications for how we inform ourselves, with whom we connect and in which ways, how we organize our daily lives, and how we perform as citizens. Knowledge of the ways these quickly emerging communication infrastructures are fundamentally transforming society is indispensable. At a time when intensive data-gathering and analysis is key for companies and governments, this MA programme’s theoretical approach to social media and their data-driven impact on society helps students in understanding and reflecting on critical issues in order to respond to current societal transformations. From a practical perspective, students are trained to investigate social media data in the context of social, political and economic change.
I am a student representative in the program committee of the bachelor and master programs of Media Studies
I am Marleen van Dijk, a 22-year-old Social Media and Society student. Within the university, I am also a student representative in the program committee of the bachelor and master programs of Media Studies. Besides that, I like to spend my spare time with friends or hobbies, such as photography, reading and making music.
In 2019, I finished my bachelor Media Studies, at the University of Groningen. During this bachelor, my interest in media, and more specifically social media, further expanded. I also did my minor in psychology, which has stimulated my interest in the influence of social media on society even more. When the university announced that 3 new tracks within the Media Studies masters would start, I have not doubted a single second between the different tracks. Furthermore, the international character of this study is really instructive and interesting.