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Education Master's and PhD degree programmes Media Studies Datafication and Digital Literacy
Header image Datafication and Digital Literacy

Datafication and Digital Literacy

Ever wondered how algorithms make sense of our digital activities to determine what we see and do online? Do you want to understand how big data is affecting our daily lives and how digital literacy can empower people to navigate digital societies?

This programme offers students the opportunity to gain cutting-edge knowledge of the digital transformations that profoundly change society. New media technologies and platforms are increasingly central to people’s daily lives. Many activities, from doing business to getting information and organizing our health care, are now moving online. The data this generates allows for large-scale data mining and algorithmic filtering. This opens up opportunities to enhance our life, but also raises ethical issues and pushes us to thoroughly understand and reflect on the implications. By critically engaging with the role of digital media in our day-to-day lives, you will understand the wider consequences of our growing reliance on data for society, policy and business. By taking a digital literacy perspective, this MA empowers you to address these challenges of datafication.

Sign up for the Online Master's Week 23-27 November

Facts & Figures
Degree
MA in Media Studies
Course type
Master
Duration
18 months (90 ECTS)
Croho code
60831
Language of instruction
English
Start
September
Faculty
Arts
Why study this programme in Groningen?

This programme enables you to anticipate the challenges and opportunities of an increasingly digital society. The digital literacy approach allows you to become an expert with highly valued skills and state-of-the-art knowledge. You will do an internship to familiarize yourself with the job market and kick-start your career. Acquired skills include:

  • Cutting-edge knowledge of digital transformations
  • Digital literacy
  • Data analysis
  • Excellent writing and communication skills
  • Entrepreneuria
Programme

In the 1st year of the programme courses on transformations in the digital society, algorithmic culture, digital literacy and media use give you a solid theoretical foundation. Methods courses prepare you for doing research independently in a research seminar and MA thesis. In professional skills courses you learn more about media law, economy, ethics and policy, and get more practical experience. In the 3rd semester you write your MA thesis and apply your knowledge and skills in an internship.

Periods
CoursesCourse Catalog >1234
Algorithmic Culture (5 EC)
Multimodal Discourse Analysis (5 EC, optional)

One of four elective methodology courses

Statistical Analysis with R (5 EC, optional)

One of four elective methodology courses

Transformations in the Digital Society (5 EC)
Analyzing Social Media Data (5 EC, optional)

One of four elective methodology courses

Capturing Media Use (5 EC, optional)

One of four elective methodology courses

Conceptualizing Audiences (5 EC)
Digital Literacy (5 EC)
Datafication: contemporary debates (5 EC)
Data for Society: Civic Media (5 EC, optional)

One of four professional skills courses

Media Policy and Regulation (5 EC, optional)

One of four professional skills courses

Research Seminar DDL (10 EC)
Start-up Lab (5 EC, optional)

One of four professional skills course

Story Lab (5 EC, optional)

One of four professional skills courses

Thesis Lab: DDL (5 EC)
Periods
CoursesCourse Catalog >123456
Thesis DDL (15 EC)
Internship (15 EC)
Programme options
Master's Honours Programme (honours program)

The Master's Honours Programme was developed especially for students who want to get more from their studies.

It is a programme worth 15 ECTS that is followed in addition to the standard Master's programme. It is a one-year interdisciplinary programme that is designed to introduce students to various aspects of leadership.

More information about this option

Master's Placement (specialization)

During this Master's track, you follow a mandatory placement for 15 ECTS credit points..

It is your responsibility to find a placement yourself, but the Office for Student Affairs can offer help with this where necessary.

Study abroad

  • Study abroad is unaccommodated
Entry requirements

Transfer options

Study programmeOrganizationTransition
All Universities of applied sciencesVia a pre-master with a maximum of 60 EC
Study programmeOrganizationTransition
All Research universitiesVia a pre-master with a maximum of 30 EC
Study programmeOrganizationTransition
Media StudiesUniversity of GroningenNo additional requirements
Communication and Information StudiesUniversity of GroningenNo additional requirements

Admission requirements

Specific requirementsMore information
language test

Additional requirements English (also for pre-master applicants): A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level B2/C1 overall (a score B2 for one component may be compensated by a C1 for another component). If you have a VWO diploma a language test is not required. Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180. For more information on the LCET, refer to site of the language center: https://www.rug.nl/language-centre/testing-unit/english-lcet/

previous education

Students with a BA degree from a University for Applied Sciences (HBO) cannot apply directly for the MA Media Studies track in Datafication & Digital Literacy. You will need to do a pre-master first. Please contact admission.mediastudies rug.nl for more information on how to proceed.

Registration procedure

Note: it's not possible to start in February. For more information, please contact the study advisor.

Application deadlines

Type of studentDeadlineStart course
Dutch students15 August 202101 September 2021
EU/EEA students01 May 202101 September 2021
non-EU/EEA students01 May 202101 September 2021

Admission requirements

Specific requirementsMore information
language test

Additional requirements English: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level B2/C1 overall (a score B2 for one component may be compensated by a C1 for another component). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180. For more information on the LCET, refer to site of the language center: https://www.rug.nl/language-centre/testing-unit/english-lcet/

previous education

Students with a BA degree from a University for Applied Sciences (HBO) cannot apply directly for the MA Media Studies track in Datafication & Digital Literacy. You will need to do a pre-master first. Please contact admission.mediastudies rug.nl for more information on how to proceed.

Registration procedure

Note: it's not possible to start in February. For more information, please contact the study advisor.

Application deadlines

Type of studentDeadlineStart course
Dutch students15 August 202101 September 2021
EU/EEA students01 May 202101 September 2021
non-EU/EEA students01 May 202101 September 2021
Tuition fees
NationalityYearFeeProgramme form
EU/EEA2020-2021€ 2143full-time

Practical information for:

After your studies

Job prospects

This track leads to positions in policy making, education, consultancy, data management, media and digital advocacy, media analysis, data analysis.

Research

Research environment

You are taught by lecturers who are internationally renowned in media studies. You benefit from and can be involved in the research of the Centre for Media and Journalism Studies, assessed as an excellent and world-leading research centre. The department is well-known for its informal and vibrant atmosphere, allowing for fruitful exchange between staff and students.

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Online Master's WeekMore information

Contact

University of Groningen OTS/Talent Grant Faculty of Arts

Are you a non-EU/EEA student from Mexico, Russia, China, India, or Indonesia, starting a Master's programme at the Faculty of Arts? If so, you could qualify for the University of Groningen OTS/Talent Grant, Faculty of Arts, a partial scholarship which helps you to finance your studies.

Read more about the OTS/Talent Grant Faculty of Arts.

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Study associations

MESA

MESA is the study association of the bachelor and master programs of Media Studies. The association aims to help the cultural and academic growth of its members as well as improve contact between them. Additionally, the association plays a vital role in promoting and introducing the bachelor to both new and prospective students.
MESA is comprised of various committees, each with their own objectives to help us achieve our goals. Numerous events are organized all year round such as the first years introduction camp, parties, trips, excursions and debates amongst other things and offers services such as high-quality summaries.
https://mesagroningen.nl/
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Student profile

If you are interested in digital media, how digitalization and datafication transform society, and how a digital literacy perspective helps you to apply knowledge about this transformation in a range of professions, this programme is the right one for you.

Study support

If you have any questions or doubts about your studies, you can always contact the study advisor. He or she knows all the ins and outs of the program and personal planning. Study advisors are impartial and everything that is discussed is treated confidentially.