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About us Faculty of Behavioural and Social Sciences Psychology Research Units Social Psychology

Smart grid - profitable for all

Social Psychology

This project aims to develop and test innovative smart grid concepts that will promote the smart use of locally produced solar power and speed up the transition to sustainable renewable energy systems. We aim to facilitate households to manage their energy demand and supply as to optimise the use of locally generated solar power, which will ultimately reduce CO2 emissions. The project is funded by the municipalities of Utrecht and Amersfoort, and the province of Utrecht, and conducted by a large multidisciplinary team in which business organisations, consultants as well as scientists collaborate. For more information:

Main project

This project is part of project "Understanding environmental behaviour".

Researchers and partners

Behavioural and Social Sciences, Psychology
  • Marko Milovanovic, Social Psychology
  • Russell Spears, Social Psychology
  • Linda Steg, Social Psychology


Courses connected to this project
  • Master Environmental Psychology


  • Noppers, E.H., Keizer, K., Milovanovic, M., & Steg, L. (2016). The importance of instrumental, symbolic, and environmental attributes for the adoption of smart energy systems. Energy Policy, 98, 12-18. doi: 10.1016/j.enpol.2016.08.007
  • Van der Werff, E., & Steg, L. (2016). The psychology of participation and interest in smart energy systems: Comparing the value-belief-norm theory and the value-identity-personal norm model. Energy Research & Social Science, 22, 107-114. doi: 10.1016/j.erss.2016.08.022
Successful grant proposals and other achievements
  • Smart grid - profitable for all

University's focus areas

  • Energy
  • Sustainable Society
Last modified:29 March 2021 10.17 a.m.
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