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About us Faculty of Behavioural and Social Sciences Psychology Research Units Social Psychology

Innovative Pricing for Sustainable Mobility - i-PriSM

Social Psychology

This research investigates how innovative pricing can contribute to achieving a more sustainable transport system, taking a broad perspective that encompasses multiple modes (notably road and public transport), multiple technologies within a mode ( e.g. electric vs. conventional fuel cars ), multiple actors (travellers and major stakeholders), and interactions between infrastructure and urban networks; and that considers the implementation and transition phase explicitly. This study takes a systems perspective. For effects assessment this includes transport-specific issues like interactions between road and public transport performance and pricing, but also mutual interactions with spatial urban markets (labour, housing, location). For acceptability research, this includes the explicit consideration of (strategic) behaviour of lobby groups, (local) governments, and other institutions. And for studying price setting, this involves the consideration of multiple (local or national) governments and/or multiple private road operators, competing on the same network. The project is conducted by a multidisciplinary team of economists, psychologists, and transport researchers. The project is funded by the Netherlands Organisation for Scientific Research (NWO).

Main project

This project is part of project "Effects and acceptability of pricing policies".

Researchers and partners

Behavioural and Social Sciences, Psychology
  • Ellen van der Werff, Social Psychology
  • Jan Willem Bolderdijk, Social Psychology
  • Linda Steg, Social Psychology
Partners outside of the University of Groningen
  • Free University of Amsterdam
  • Delft University of Technology


Courses connected to this project
  • Master Environmental Psychology


  • Bolderdijk, J.W., Van der Werff, E., & Steg, L. (2016). De psychologische effecten van prijsprikkels. Tijdschrift Vervoerswetenschap, 52 (1), 3-17.
  • Bolderdijk, J.W., & Steg, L. (2015). Promoting sustainable consumption: The risks of using financial incentives. In: L.A. Reisch & J. Thøgersen (Eds.), Handbook of research in sustainable consumption (pp. 328-342). Cheltenham, UK: Edward Elgar.

University's focus areas

  • Energy
  • Sustainable Society
Last modified:29 March 2021 10.17 a.m.
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