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Leeflang Thesis Award


The "Leeflang Thesis Award" was established and presented for the first time on Wednesday, December 11, 2002 in honour of the 25th jubilee of Prof. Dr. P.S.H. Leeflang.

The winner receives a prize of 1000 Euros.

Competing for the "Leeflang Thesis Award" is only possible for students of the University of Groningen. The other conditions the thesis must meet can be found in the regulations.


The preliminary jury consists of:

  • Dr. Martijn Keizer (Chair, Faculty of Economics and Business);
  • Dr. Sumaya Albalooshi (Faculty of Economics and Business);
  • Roelof Hars MSc (Secretary, Faculty of Economics and Business);
  • E. Kooge (The Data Agency);
  • Dr. Marijke Teerling (Royal HaskoningDHV).


The leeflang thesis award 2022-2023 will be presented during the MARUG Conference on March 12, 2024.

Previous winners

You van find a list of previous winners below:

  • 2002: Michelle Noordhuis, "Brand Cues as Indicators for Zapping behaviour".
  • 2006: Sara Kremer, "De bepaling van de effecten van promoties op meerdere productcategorieën".
  • 2007: Eline de Vries, "Segmentation with value(s)".
  • 2008: Desmond Dekker, "Match the Music: Een Latent Class analyse van de muzikale preferenties van Music Stream gebruikers".
  • 2009 Theo IJdema, "Service Recovery for Controllable Failures".
  • 2010 Riko Ooijevaar, "Social-networks – The search for Social Capital".
  • 2011 Yory Wollerich, "The Effect of Customer Satisfaction on Stock Returns".
  • 2012 Annika Jubbega, "Twitter as Driver of Stock".
  • 2013 Marijn Jansen, "The carry-over effect of social influence".
  • 2014 Mariska Verstappen “How reviews are reviewed: The impact of readability and social factors on the usefulness of online consumer reviews”.
  • 2015 Roelof Hars “Establishing the hierarchy of effects and its value in sales prediction: The case of an insurance company”.
  • 2016 Stijn Broekema, "The Value of New Products".
  • 2017 Larissa Komen,  "Searching for the effect of advertising: Decomposing the effect of advertising in a competitive online search environment".  
  • 2018 Nick Roode, "The Impact of Door-to-Door Store Flyer Content Decisions on Customer Behavior: A Quantative Research".
  • 2019 Floris Kalk, “The effectiveness of implicit feedback for an online news recommender system”.
  • 2020 Ivan Pettinga, "Behavioural Spillover Effects and Plastic Bag Legislation".
  • 2021 Marie Strasmann, "The Influence of Business Cycle Movements on Competitive Reactions."
  • 2022 Simone Machiela, "The Implementation of Differential Privacy and its Effects on Consumers' 'Privacy Perceptions and Data-Utility."
  • 2023 Marije Boer, "Unraveling the Influence of Continuous Eco-labels on Non-Food Purchasing Behavior and the Moderating Effect of Product Characteristics: a Difference-in-Difference Approach."


For more information, please contact the chair of the jury:
Dr. Martijn Keizer

Last modified:13 March 2024 11.26 a.m.