Customer Insights Center (RUGCIC)

The Customer Insights Center of the University of Groningen (RUGCIC) connects academic knowledge with business practice. Our mission is to bring together researchers, students and businesses to better understand customers through scientific research, data science and the exchange of best practices. 

We are strongly integrated within the Marketing department and well connected to students from the MSc Marketing Management and MSc Marketing Analytics and Data Science programmes. 

Through our network and collaborations, we translate customer insights into practical solutions and create impact beyond academia. Want to know more? Visit the RUGCIC website.