Digitalization and Artificial Intelligence

Focus Area Digitalization and Artificial Intelligence explained

Digital transformation and the implementation of new digital technologies have fundamentally changed the rules of the game in many industries. New start-ups are constantly emgerging that threaten and disrupt existing business models and industries with the use of digital technologies. Meanwhile, the largest technology companies have become some of the most important fims in the world both in an economic and strategic sense, leading to an increased importance across industries and sectors to integrate new technologies into their operations or risk being overtaken as well.

More recently, Artificial Intelligence has made huge leaps in the form of generative AI and Large Language Models (LLMs). This technology emulates human judgment and decision-making and is quickly automating takes that were previously only capable of being done by human workers. With an ever increasing pace of development, knowledge about these technologies will become a crucial asset for the future. By completing this Focus Area, you will obtain specialized knowledge and skills to seize digital business opportunities, implement digital business models, and utilize AI for digital innovations within firms.

This Focus Area is especially recommended for those who have an interest in the implications of digital technologies and innovation. It also caters to both technically proficient students as well as students interested in the managerial challenges that come with techonlogical change. The knowledge gained in this Focus Area can be used in all industries. Examples include working as a management consultant for digital transformation, a marketing professional for data-driven sales and omnichannel management, an entrepreneur within digital business ventures or a policy advisor within a government body or NGO that is focused on digitization or developing a digital society.

This Focus Area is currently offered within the following MSc programmes:

• MSc Accountany and Controlling (all profiles)
• MSc Business Administration (all profiles)
• MSc Human Resource Management
• MSc Marketing (all profiles)
• MSc Technology and Operations Management

More information on Student Portal

Are you a current FEB student? Read more about the course requirements and how to apply.

Focus Area Coordinator

Do you have a question before you want to register, or do you study another FEB Master programme than mentioned above and want to follow the Focus Area Digitalization and Artificial Intelligence as an extracurricular programme, please contact the focus area coordinator Dr. Nicolai Fabian via db.focus.area rug.nl.