Electives Focus area Digitalization and Artificial Intelligence
Please find below the electives to choose from during the academic year 2023-2024.
|
Electives
|
MSc Marketing
|
MSc BA
|
MSc TOM |
|---|---|---|---|
|
Ditigal Transformation Strategy |
X
|
X
|
X
|
|
Data-driven Business Processes (EBM211A05) |
X
|
X
|
X
|
|
E-Health (EBM204A05) |
X
|
X
|
|
|
Smart Industry Operations (EBM223A05) |
X
|
X
|
X
|
|
Retail Marketing: Strategy and Analytics (EBM880C05) |
X
|
||
|
Digital Marketing Intelligence (EBM079B05) |
X
|
Please note:
-
Information in the Teaching and Exam Regulations (TER) is leading.
-
If you decide to choose a focus area elective that is not part of the predeterminded list of courses of your master programme, this must be completed on top of your regular coursework.
-
If you are enrolled in another programme than mentioned in this overview, your programme coordinator has to approve the electives you choose.
Last modified:17 April 2026 09.16 a.m.