|Currently, this focus area is only accessible to students from the MSc BA, the MSc Marketing and the MSc TOM.|
The Focus Area Digital Business explained
Digital transformation has fundamentally changed the rules of the game in many industries. New start-ups are likely to leverage digital platforms to beat giants, as giants like Amazon, Facebook and Google conquer markets, cause industries to converge, and create winner-takes-all industries. Implementing digital transformation is highly important, but not easy, as more than two-thirds of digital transformations fail. There is a strong need for young professionals who are equipped with digital business knowledge to help firms make this transition.
By completing the Focus Area Digital Business you will obtain specialised knowledge and skills to sense and seize digital business opportunities and implement digital business model innovations successfully.
This focus area is especially recommended for those who aim to work in all industries that are digitalizing. They can work as management consultants for digital transformation, digital managers in multinational and local companies, marketing professionals for data-driven sales and omni-channel management, entrepreneurs with digital business ventures, and policy advisors for developing a digital society.
To meet the requirements of the Focus Area Digital Business, you will need to:
- register with the focus area coordinator, see below
- successfully complete two out of the eight predetermined digital business electives
- write your Master's thesis on a topic related to this particular focus area
- important: to add this focus area to your diploma, you must include the focus area in the application for approval of your Master's programme in Progress.
Make sure to fill out the registration form for the focus area coordinator, Dr. John Dong. After your registration you will receive more detailed information about the procedure.
Do you have a question before you want to register, please contact the focus area coordinator Dr. John Dong via db.focus.area rug.nl.
|Last modified:||05 August 2020 12.40 p.m.|