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Corporate Academy
Corporate Academy

Writing for the web


To ensure that the UG websites are and remain of good quality, every editor is expected to participate in the 'Writing for the web' course. Successful completion of the course is a prerequisite for obtaining editing rights as a Reviewer, Basic Editor or Advanced Editor on the UG website.

Important: registration for the course is in consultation with the web coordinator of the faculty or department. After approval, you can handle the registration yourself.


Attractive web content makes visitors return to a website. But how do you do this?

In this course, you will learn step-by-step how to write an attractive text, determine the right target group and what form and location to offer your content in. You will also learn about search engine optimisation (SEO).

  • Editorial principles for website
  • Structure of texts
  • Writing style
  • Document types and publication locations
  • Searchmachine optimalisation. Increasing the score of a web page in the results of search engines

The course assumes that you are familiar with an Internet browser (Edge, Firefox or Chrome).

HTML knowledge or experience creating websites is not required for this course.

Enrollment and course fee

Important: Registration for the course is always done in consultation with the web coordinator of your faculty or service department. After approval from the web coordinator, you can complete the application using the link below.

Course fee


No charge

Course enrollment

At the starting date of the course you will receive an e-mail with an explanation and a link to the practice area. You have 1 month to complete the course and hand in the final assignment.

The course can be taken in Dutch or English.

Going through 'Writing for the web' takes depends on your writing experience. The course will take an average of half a day.

More information

Visit the website 'Working on the University website' for more information on how to edit UG webpages.

More information on the different roles/rights within Apollo can be found on the 'Roles and editing rights' webpage.

Trainer: Annemiek Huizinga

Last modified:23 November 2023 10.30 a.m.
View this page in: Nederlands