UG/CF student Alice Haywood wins Enterprijs 2024 with start-up Autimelody

Alice Haywood developed the app Autimelody that supports communication with people who face difficulties understanding language because of their disabilities, while they often do understand music. With her start-up, she won the Enterprijs 2024.

For student Global Responsibility & Leadership Alice Haywood, developing the app Autimelody is an answer to enabling communication with her sister. She signed up for the Enterprijs competition and got nominated by UG/CF for the finals, which she gloriously won.

Leeuwarden alderman and Enterprijs jury Abel Reitsma praised the social impact of Autimelody and the young entrepreneur's heartwarming motivation. The Enterprijs is an award for the best idea of a Frisian student entrepreneur and consists of 5,000 euros in start-up capital and one year of guidance from Inqubator in Leeuwarden.

Alice Haywood says: ‘I am thrilled to have been given the opportunity to participate low and behold winning the Enterprijs! I really believe in Autimelody and can’t wait to see how it develops with the help of the incubator as well as the financial support.’ And about the finale: ‘I was so happy to have familiar faces from the campus to support me during my pitch as well as calming my nerves beforehand!’