The data provided by customers when applying for health insurance or a telephone subscription are extremely valuable to companies. However, the opportunities to use customer data for marketing purposes are under increasing pressure from government and consumer organizations that want to protect privacy. PhD student Niels Holtrop has developed a new model that protects customer privacy while simultaneously preserving the marketing opportunities for businesses.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.You can find more videos in our video portal.
The University of Groningen and Wageningen University & Research started a research project with almost all supermarkets in the Netherlands
The University of Groningen is the academic lead on an ambitious project to transform the Northern Netherlands into a hub of green hydrogen energy.
On Sunday 6 October, Het Financieele Dagblad and Comedy Central, in collaboration with Het Akkoord van Groningen, will present the first edition of Standup Economics – the festival where economy and comedy come together. On various stages across the...