Is it better to give creative employees autonomy, or does pressure bring out their creativity? How does that work in a team? And how can those creative ideas be adapted to benefit organizations? Bernard Nijstad is going to spend the next five years researching the relationship between creativity and innovation at no fewer than one hundred different companies.
To do this, he wants to collaborate closely with businesses from the north of the Netherlands. Nijstad: ‘What makes one business more successful than another? I want to share the knowledge we develop in response to that question with the organizations where the research will be conducted.’ The Professor of Decision-Making and Organizational Behaviour has been awarded a prestigious Vici grant by the NWO for his research project.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.You can find more videos in our video portal.
Mini libraries filled with free, second-hand books sometimes seem a bit lonely, lost in the no man’s land between good intentions and uselessness. But nothing could be further from the truth, explains PhD student Anouk Schippers.
As from 1 February, the Faculty of Economics and Business appointed Laurens Sloot as Professor by special appointment of Entrepreneurship in Retailing. Sloot will focus on the success factors of independent entrepreneurs and on the consequences of...
Launch of the Energy Innovation Atlas!