Skip to ContentSkip to Navigation
About us

What determines your speed?

17 October 2012

Ben Lewis-Evans at the University of Groningen discovered in his PhD research that driving speed is not completely the result of conscious choice. Drivers (test subjects) drove more slowly when their driving simulator flashed up masked images. This means that emotions that we don’t even know we have can influence driving speed, which could have consequences for the design of the traffic environment, including billboards and advertising, and for driving safety campaigns.

The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.

Last modified:15 December 2020 2.25 p.m.
View this page in: Nederlands

More news

  • 17 June 2024

    The Young Academy Groningen welcomes seven new members

    After summer, the Young Academy Groningen will again welcome seven new members. Their research covers a wide variety of topics, ranging from speech technology to the philosophy of ethics and politics and polymer chemistry.

  • 11 June 2024

    School transitions as a fresh start

    Sofie Lorijn is studying peer relationships in the transition from primary to secondary school during her PhD. She talks about her findings.

  • 06 June 2024

    Why are Dutch people so tall?

    Over the years, the Dutch have grown to be the tallest people on earth. How is it possible that we have had such a growth spurt? Gert Stulp, sociologist at the Faculty of Behavioral & Social Sciences, has teamed up with University of the...