What determines your speed?
Ben Lewis-Evans at the University of Groningen discovered in his PhD research that driving speed is not completely the result of conscious choice. Drivers (test subjects) drove more slowly when their driving simulator flashed up masked images. This means that emotions that we don’t even know we have can influence driving speed, which could have consequences for the design of the traffic environment, including billboards and advertising, and for driving safety campaigns.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
| Last modified: | 15 December 2020 2.25 p.m. |
More news
-
25 January 2023
Little trust in agencies responsible for settling Groningen gas extraction issues
Marielle Bovenhoff has conducted a study on the influence of the institutional context on residents’ trust in the institutions dealing with the consequences of gas extraction in Groningen and their affiliated professionals. Between the system and...
-
16 January 2023
Loneliness and depression
Blue Monday is the name that was once given to the supposedly most depressing day of the year. On this day, the UG would like to draw attention to research on depression. Whether there is a relationship between loneliness and depression, what exactly...
-
16 December 2022
Should I Stay Or Should I Go? - Funny titles in academic publications are counter-productive
Why are so many academic articles entitled ‘Should I Stay Or Should I Go’? Jaap Nieuwenhuis pondered this question as he kept coming across this name: since 1992, 408 articles have appeared under this title, which originally belonged to a song by The...