What determines your speed?
Ben Lewis-Evans at the University of Groningen discovered in his PhD research that driving speed is not completely the result of conscious choice. Drivers (test subjects) drove more slowly when their driving simulator flashed up masked images. This means that emotions that we don’t even know we have can influence driving speed, which could have consequences for the design of the traffic environment, including billboards and advertising, and for driving safety campaigns.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
| Last modified: | 09 April 2020 11.53 a.m. |
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23 September 2020
Discount on publishing open access in MDPI journals
Effective immediately, UG-authors are entitled to a discount when publishing open access in one of the 271 journals from publisher MDPI. Corresponding authors from the UG will receive a 10% discount on the article processing charge. The only...
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21 September 2020
More sociable after a glass of beer? Is that even really true?
People tend to believe that alcohol makes them more sociable, but is it the truth? Researcher and lecturer at the UG’s department of Psychology, Marije aan het Rot, plans to get to the bottom of it. The Knowledge Institute for Beer awarded the...
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10 September 2020
Meer studenten voor Wijk Inzet door Jongeren en Studenten
Het project WIJS, het initiatief dat de Gemeente Groningen en de Hanzehogeschool in 2014 startten, is uitgebreid met vier partners: WIJ-Groningen, de Rijksuniversiteit Groningen, Alfa-college en Noorderpoort. Vandaag wordt de komst van de vier...