Impulsive healthy choices

Consumers in supermarkets consumers often unconsciously choose unhealthy products. PhD student Stefanie Salmon, a researcher at the Customer Insights Center, conducted an experiment at Albert Heijn supermarket to see how consumers can be subtly persuaded to choose healthy products.

The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.