Goody-goodies and soy butter
Although consumers find it important to behave morally, extremely moral behaviour can irritate others. ‘Goody-goodies’ are far from popular. Jan Willem Bolderdijk wants to study the relevance of this mechanism for the marketing of sustainable food sources such as cultured meat and soy butter. His research proposal was recently rewarded by NWO with a Veni grant.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
| Last modified: | 12 March 2020 10.15 p.m. |
More news
-
19 July 2021
Sustainable behavior makes people happy
A new study however suggests that people who behave sustainably may also experience direct benefits from this: sustainable behavior could make them happier.
-
06 July 2021
Relationships must be repaired if progress is to be made on the gas extraction issue
What do we know about the societal impact of gas extraction in Groningen? On 28 June 2021, the Liveable and Promising Groningen Knowledge Platform ( Kennisplatform Leefbaar en Kansrijk Groningen ) published its annual overview of knowledge: Insight...
-
06 July 2021
Moving up in the world through good education
Mineke van Essen is a history educator and an Emeritus Professor who has more than forty years of research into the history of higher education under her belt. She plans to continue sharing her insights into this field with students, junior...