Although consumers find it important to behave morally, extremely moral behaviour can irritate others. ‘Goody-goodies’ are far from popular. Jan Willem Bolderdijk wants to study the relevance of this mechanism for the marketing of sustainable food sources such as cultured meat and soy butter. His research proposal was recently rewarded by NWO with a Veni grant.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
The University of Groningen, together with Koninklijke Kentalis, is researching whether ‘sense stories’ – stories that can be told through smell or touch, for example – can help to improve communication with deafblind people.
On November 1, 2021, psychology PhD student Rik Huijzer published an open access book about the programming language ‘Julia’. With the book, he hopes to give researchers tools to get started with Julia themselves.
The Generations ad Gender Programme (GGP) is officially recognized as an important research infrastructure. On December 7 it was announced that the programme is one of the eleven projects that will be included in the ESFRI roadmap 2021.
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