Although consumers find it important to behave morally, extremely moral behaviour can irritate others. ‘Goody-goodies’ are far from popular. Jan Willem Bolderdijk wants to study the relevance of this mechanism for the marketing of sustainable food sources such as cultured meat and soy butter. His research proposal was recently rewarded by NWO with a Veni grant.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
The Dutch Research Council’s (NWO) Social Sciences and Humanities Domain Board has awarded two grants to professor Bernard Nijstad and professor Boudewijn de Bruin.
We are proud to present to you the 27th issue of our magazine FEB Research.
The Faculty of Economics and Business has selected 12 staff members to start in the Academic Education Track (AET) as of 1 September 2022. With this new career trajectory focused on teaching, the faculty commits to excellent education and offers...
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