Although consumers find it important to behave morally, extremely moral behaviour can irritate others. ‘Goody-goodies’ are far from popular. Jan Willem Bolderdijk wants to study the relevance of this mechanism for the marketing of sustainable food sources such as cultured meat and soy butter. His research proposal was recently rewarded by NWO with a Veni grant.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
De forse winsten dragen niet bij aan het realiseren van een efficiënte energietransitie die op steun kan rekenen van burgers, aldus onderzoeker en docent Daan Hulshof.
What is best way for authorities to communicate about potential crisis situations? Francesca Giardini has been pondering this question since experiencing the after-effects of an earthquake in her home city. She is studying how social interaction...
This week it was announced that the online platform Mindwise and the GION both received a financial contribution of €10,000 from the KNAW pilot fund 'Gewaardeed'
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