Although consumers find it important to behave morally, extremely moral behaviour can irritate others. ‘Goody-goodies’ are far from popular. Jan Willem Bolderdijk wants to study the relevance of this mechanism for the marketing of sustainable food sources such as cultured meat and soy butter. His research proposal was recently rewarded by NWO with a Veni grant.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
In this interview with researcher Esther Bouma, she talks about the influence people can have on pet welfare. A much needed service, because the ways in which people think about their pets these days, and especially the ways in which they think for...
Agustin De Julio Pardo examines how relationships between stakeholders within gas extraction in Groningen can be restored following the damage that has occurred in recent years.
Simply transferring money to people living in poverty works. They then invest it in food, clean drinking water, education and a sustainable house with solar panels. These are the main findings of a study by the University of Groningen that examined...
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