The Brain's Opinion
The Customer Insights Center of the University of Groningen focuses on business and academia sharing recent and relevant customer insights. The CIC researchers translate academic knowledge related to marketing into practical applications and workshops. Researcher Eline de Vries recently gave a masterclass on neuromarketing.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
| Last modified: | 12 March 2020 10.15 p.m. |
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24 October 2023
Co-creation as a strategy for addressing societal challenges
Co-creation and interdisciplinarity are two themes that have long taken centre stage in the work of Iris Vis, who was recently appointed Captain of Science of the Top Sector Logistics. We met up with her to talk about this role in the perfect spot:...
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13 October 2023
Informing donors about the use of their previous donations improves donor retention and blood supply
Blood donation services should inform donors about the use of their last donation in order to increase future donations. A new study by Edlira Shehu (Professor of Digital Marketing, University of Groningen) in collaboration with Besarta Veseli and...
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12 October 2023
Deans' Consultation Economics & Business presents Impact Agenda
The Deans' Consultation Economics & Business (DEB) presented its Impact Agenda on 12 October during the Impact Forum 2023. Through this agenda, the faculties want to strengthen their societal impact and actually initiate, guide and supervise...