The Brain's Opinion
The Customer Insights Center of the University of Groningen focuses on business and academia sharing recent and relevant customer insights. The CIC researchers translate academic knowledge related to marketing into practical applications and workshops. Researcher Eline de Vries recently gave a masterclass on neuromarketing.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
| Last modified: | 12 March 2020 10.15 p.m. |
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10 September 2020
Competition between healthcare insurers is hampering structural improvement of chronic care
Dutch healthcare insurers are potentially in a position to steer the path towards better-organized chronic care. At the moment, however, healthcare policy and the prevailing legislation are preventing insurers from being innovative in their...
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10 September 2020
A critical stance may seriously harm a director’s social status and satisfaction in serving
Non-executive directors (hereafter: directors) have to take a critical stance towards the top managers they supervise. This has been the dominant perspective among researchers and the media after the financial crisis of 2008 and recent major...
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09 September 2020
How public utility companies profit from satisfied customers as well
Companies with lots of competitors know that a high level of customer satisfaction is crucial for their profits. But marketing researcher Abhi Bhattacharya discovered that this also counts for companies holding a monopoly, such as the Dutch water...