The Customer Insights Center of the University of Groningen focuses on business and academia sharing recent and relevant customer insights. The CIC researchers translate academic knowledge related to marketing into practical applications and workshops. Researcher Eline de Vries recently gave a masterclass on neuromarketing.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
New study shows: one in five people believe fake news about COVID-19
How impressionable are we? When and why do we believe misleading advertisements, ‘fake’ news and misinformation? These are the questions that Bob Fennis, Professor of Consumer Behaviour, aims to answer. He is one of several UG researchers who...
On 26 April, Erik Dietzenbacher (Brunssum, 1958) was appointed Officer of the Order of Orange-Nassau. He is Professor of Interindustry Economics at the Faculty of Economics and Business at the University of Groningen and a scientist of huge...
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