The Brain's Opinion
The Customer Insights Center of the University of Groningen focuses on business and academia sharing recent and relevant customer insights. The CIC researchers translate academic knowledge related to marketing into practical applications and workshops. Researcher Eline de Vries recently gave a masterclass on neuromarketing.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
| Last modified: | 12 March 2020 10.15 p.m. |
More news
-
27 March 2020
Topeconomen van de RUG bespreken gevolgen van coronacrisis
Een panel van zes economen en marketeers van de Faculteit Economie en Bedrijfskunde van de Rijksuniversiteit Groningen bespreekt in een actuele 'podcast' op YouTube de gevolgen van het coronavirus voor de Nederlandse en Europese economie, de internationale...
-
12 March 2020
Under His Thumb: The Effect of President Donald Trump’s Twitter Messages on the US Stock Market
Does president Trump’s use of Twitter affect financial markets? The president frequently mentions companies in his tweets and, as such, tries to gain leverage over their behavior. In an open access study in PLOS ONE, Heleen Brans and Bert Scholtens...
-
12 March 2020
GGDC co-leads major international project: tools for poverty reduction in Sub-Saharan Africa
The UK’s Department for International Development has awarded a large-scale multi-year research grant to a consortium of renowned researchers, with the GGDC as one of the core partners.