Data marketing while preserving customer confidentiality
The data provided by customers when applying for health insurance or a telephone subscription are extremely valuable to companies. However, the opportunities to use customer data for marketing purposes are under increasing pressure from government and consumer organizations that want to protect privacy. PhD student Niels Holtrop has developed a new model that protects customer privacy while simultaneously preserving the marketing opportunities for businesses.
More information
- Niels Holtrop's PhD thesis
- International Journal of Marketing Research: No future without the past? Predicting churn in the face of customer privacy
University of Groningen videos
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
You can find more videos in our video portal.
| Last modified: | 13 March 2020 01.45 a.m. |
More news
-
30 June 2020
Plenty of room for improvement of the turnaround time for the criminal justice supply chain
For criminal justice enforcement, a seamless and effective exchange of information between the Public Prosecution Service, the police and the court is essential. However, the independent position of these criminal justice organizations and their...
-
19 May 2020
Martini Hospital and the UG are working together on innovative application for planning ‘1.5-metre care’ for outpatients
When establishing the provision of regular healthcare, the most important starting point is to guarantee patient safety. Martini Hospital wants to help as many patients as possible – but the hospital and waiting rooms should not become too crowded....
-
21 April 2020
Leidinggeven in coronatijd: doe mee aan het onderzoek
Op dit moment ervaren veel mensen veranderingen in hun werk. Welke impact heeft de coronacrisis op jouw werkomgeving? En op leiders en hun verantwoordelijkheden? Onderzoekers van expertisecentrum In the LEAD van de Rijksuniversiteit Groningen en...