The data provided by customers when applying for health insurance or a telephone subscription are extremely valuable to companies. However, the opportunities to use customer data for marketing purposes are under increasing pressure from government and consumer organizations that want to protect privacy. PhD student Niels Holtrop has developed a new model that protects customer privacy while simultaneously preserving the marketing opportunities for businesses.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.You can find more videos in our video portal.
Eugenia Rosca and co-authors Addisu Lashitew, Lydia Bals, Feigao Huang and Wendy Tate have won the Best Paper award at the 14th International Social Innovation Research Conference (ISIRC) held in September in Nova Scotia, Canada. They received the...
The Faculty of Economics and Business looks back on a successful edition of the Annual Conference of the European Trade Study Group (ETSG). FEB hosted the 23rd edition of the conference from 8 to 10 September in Groningen.
Nevena Ivanovic, PhD candidate at the Faculty of Economics and Business, has won a Best Student Paper Award at the Academy of Management (AOM) conference. She received the award in the Technology & Innovation Management division, for the paper...
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