The data provided by customers when applying for health insurance or a telephone subscription are extremely valuable to companies. However, the opportunities to use customer data for marketing purposes are under increasing pressure from government and consumer organizations that want to protect privacy. PhD student Niels Holtrop has developed a new model that protects customer privacy while simultaneously preserving the marketing opportunities for businesses.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.You can find more videos in our video portal.
Researchers Anna Dreischerf and Paul Buijs have won the Transport Logistics Best Paper Award 2021/2022. Their paper (in Dutch) on public procurement for more sustainable urban logistics and the role of municipalities herein was found to be the...
The Netherlands Initiative for Education Research (NRO) and The Dutch Research Council (NWO) have decided to award the national Comenius Leadership Felllow grant 2022 to Jan Riezebos, professor of Educational Innovation at the Faculty of Economics...
The Faculty of Economics and Business is pleased to announce that as from April 2022 dr. Florian Noseleit has been appointed as professor of Entrepreneurship and Innovation.
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