The data provided by customers when applying for health insurance or a telephone subscription are extremely valuable to companies. However, the opportunities to use customer data for marketing purposes are under increasing pressure from government and consumer organizations that want to protect privacy. PhD student Niels Holtrop has developed a new model that protects customer privacy while simultaneously preserving the marketing opportunities for businesses.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.You can find more videos in our video portal.
New study shows: one in five people believe fake news about COVID-19
How impressionable are we? When and why do we believe misleading advertisements, ‘fake’ news and misinformation? These are the questions that Bob Fennis, Professor of Consumer Behaviour, aims to answer. He is one of several UG researchers who...
On 26 April, Erik Dietzenbacher (Brunssum, 1958) was appointed Officer of the Order of Orange-Nassau. He is Professor of Interindustry Economics at the Faculty of Economics and Business at the University of Groningen and a scientist of huge...
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