Data marketing while preserving customer confidentiality
The data provided by customers when applying for health insurance or a telephone subscription are extremely valuable to companies. However, the opportunities to use customer data for marketing purposes are under increasing pressure from government and consumer organizations that want to protect privacy. PhD student Niels Holtrop has developed a new model that protects customer privacy while simultaneously preserving the marketing opportunities for businesses.
More information
- Niels Holtrop's PhD thesis
- International Journal of Marketing Research: No future without the past? Predicting churn in the face of customer privacy
University of Groningen videos
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
You can find more videos in our video portal.
Last modified: | 23 March 2021 3.25 p.m. |
More news
-
18 January 2023
Stijging woonlasten grote gemeenten: 6,0% voor woningeigenaren, 3,2 % voor huurders
Huishoudens met een koopwoning betalen dit jaar in de grote gemeenten 6,0 procent meer aan gemeentelijke woonlasten. Voor huurders is deze stijging met 3,2 procent veel lager. Vooral de onroerendezaakbelasting (ozb) stijgt in de grote gemeenten....
-
16 January 2023
Jutta Bolt receives grant from the Swedish Research Council
The Swedish Research Council (Vetenskapsrådet) has decided to award a grant of € 420,000 to Jutta Bolt and colleagues from Wageningen University and Lund University. The researchers received the grant for their research into the origins of health...
-
11 January 2023
Eugenia Rosca and Cheng-Yong Xiao receive grant for the NWA route ‘towards resilient societies’
The Dutch Research Council (NWO) has awarded a grant of € 300,000 to Eugenia Rosca, Cheng-Yong Xiao and 3 colleagues from Vrije Universiteit Amsterdam (VU). The researchers received the grant for their research projects on inclusion and resilience...