The data provided by customers when applying for health insurance or a telephone subscription are extremely valuable to companies. However, the opportunities to use customer data for marketing purposes are under increasing pressure from government and consumer organizations that want to protect privacy. PhD student Niels Holtrop has developed a new model that protects customer privacy while simultaneously preserving the marketing opportunities for businesses.
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Machiel Mulder, Daan Hulshof, Peter Perey en Lennard Rekker van het Centre for Energy Economics Research (CEER) van de Rijksuniversiteit Groningen hebben het effect van minder olie- en gaswinning onderzocht op het wereldwijde verbruik.
Across the globe, one third of all food produced for human consumption ends up in the waste bin. Most of this waste gets thrown away by consumers. Marit Luiting-Drijfhout conducted research into our behaviour when buying, consuming and wasting food...
How do marketers make the most out of data without breaking privacy rules? Jaap Wieringa and his team give answer to this question by developing new marketing models that prove: targeted marketing is possible, even in the face of privacy concerns.