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Studium Generale: Why Beauty Matters | Beauty and Inequality - Giselinde Kuipers

When:We 22-02-2023 20:00 - 21:30
Where:Academy Building, Broerstraat 5, Groningen

Over the past 150 years, physical beauty has become increasingly important. Where once especially young upper class women were concerned with their appearance, nowadays a multitude of people from all kinds of social strata invest more and more money, time and effort in their appearance. Beauty has become a symbol for self-actualisation: one of the most important markers of personal success. According to sociologist Giselinde Kuipers, our drive for beauty has sparked a multi-million dollar business, and with it, increasing inequality. Those who aren't bestowed with an appearance that meets society's standards and who have no money for botox, expensive clothes or a nose job will only see the gap between rich and poor widen. Why is it so important to be beautiful? And what are the consequences of this expanding beauty regime?

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