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dr. W.G. (Wim) Biemans

Associate Professor
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Over the years, several courses have been taught, dealing with subjects such as:
  • general marketing
  • marketing research
  • business marketing
  • marketing and technology
  • management of technological innovation
  • relationship marketing
  • purchasing
  • case research

Courses have been taught at the University of Groningen, as well as several foreign universities: University of Gent (Belgium), Manchester Institute of Science and Technology (United Kingdom), Århus School of Business (Denmark), Scuola Superiore di Studi Universitari e di Perfezionamento S. Anna (Pisa, Italy), University of Ljubljana (Ljubljana, Slovenia).

In addition, numerous lectures and workshops have been given in the context of executive programs for managers with backgrounds in sales, marketing and R&D. Thus, I gave lectures and/or workshops for courses organized by Stichting Techniek en Marketing, TSM Business School, TIAS Business School, Samenwerkende Leergangen Bedrijfskunde, AOG School of Management, Academie voor Bedrijfskunde, Academie voor Ondernemerschap, Syntens and Koninklijke PBNA.

Finally, I have developed and taught a number of custom made in company courses to train managers in business marketing, product development and purchasing.

Last modified:25 June 2022 2.15 p.m.