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About us Practical matters How to find us prof. dr. T.H.A. (Tammo) Bijmolt

prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

Teaching interests:

Marketing research

Multivariate data analysis


Marketing models

Database marketing, customer relationship management


Retail marketing



  • Multivariate data analysis at the Research Master in Economics and Business at the University of Groningen 
  • Customer Models in the MSc Marketing, profile Marketing Intelligence
  • Executuve lectures on Customer loyalty and Marketing Research
Last modified:25 June 2022 4.51 p.m.