Skip to ContentSkip to Navigation
Practical matters How to find us prof. dr. T.H.A. (Tammo) Bijmolt


Adoption of the Website and Mobile App of a Preventive Health Program Across Neighborhoods With Different Socioeconomic Conditions in the Netherlands: Longitudinal Study

Sponsored influencer vlogs and young viewers: When sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires

Store sales evaluation and prediction using spatial panel data models of sales components

When Offline Stores Reduce Online Returns

Asking Less, Getting More? The Influence of Fixed-Fee and Threshold-Based Free Shipping on Online Orders and Returns

Challenges at the marketing-operations interface in omni-channel retail environments

Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics

Promoting Product Returns: Effects of Price Reductions on Customer Return Behavior

Synergistic and cannibalization effects in a partnership loyalty program

When Offline Stores Reduce Online Returns

Read more


‘Het ideale assortiment bestaat’; Wetenschappers ontwikkelen rekenmethode voor optimale schapinvulling