prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

Telephone:

E-mail:

t.h.a.bijmolt rug.nl

Research

Postal address:

United Kingdom

Digital Analytics: Modeling for Insights and New Methods
Gupta, S., Leszkiewicz, A., Kumar, K., Bijmolt, T. & Potapov, D., Aug-2020, In : Journal of Interactive Marketing. 51, p. 26-43 18 p.
Research output: Contribution to journal › Article › Academic › peer-review
You don’t fool me! Consumer perceptions of digital native advertising and banner advertising
Harms, B., Bijmolt, T. H. A. & Hoekstra, J. C., 2019, In : Journal of Media Business Studies. 16, 4, p. 275-294
Research output: Contribution to journal › Article › Academic › peer-review
Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias
Schmidt, J. & Bijmolt, T. H. A., May-2020, In : Journal of the Academy of Marketing Science. 48, 3, p. 499-518 20 p.
Research output: Contribution to journal › Review article › Academic › peer-review
The impact of innovation contest briefs on the quality of solvers and solutions
Hu, F., Bijmolt, T. H. A. & Huizingh, E. K. R. E., 2020, In : Technovation. 90-91, 12 p., 102099.
Research output: Contribution to journal › Article › Academic › peer-review
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, T., Broekhuis, M., de Leeuw, S., Hirche, C., Rooderkerk, R. P., Sousa, R. & Zhu, S., 2020, (Accepted/In press) In : Journal of Business Research.
Research output: Contribution to journal › Article › Academic › peer-review

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