prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

prof. dr. T.H.A. (Tammo) Bijmolt
Telephone:
E-mail:
t.h.a.bijmolt rug.nl

Research

Research units:

Postal address:
United Kingdom
Publications
  1. Challenges at the marketing-operations interface in omni-channel retail environments

    Bijmolt, T., Broekhuis, M., de Leeuw, S., Hirche, C., Rooderkerk, R. P., Sousa, R. & Zhu, S., 28-Dec-2019, In : Journal of Business Research.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Multi-tier Loyalty Programs to Stimulate Customer Engagement

    Bijmolt, T. H. A., Krafft, M., Sese, F. J. & Viswanathan, V., 29-Aug-2017, Customer Engagement Marketing. Palmatier, R. W., Kumar, V. & Harmeling, C. M. (eds.). Springer International Publishing, p. 119-139 21 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  3. Managing Product Returns Within the Customer Value Framework

    Minnema, A., Bijmolt, T. H. A., Petersen, J. A. & Shulman, J. D., 29-Aug-2017, Customer Engagement Marketing. Palmatier, R. W., Kumar, V. & Harmeling, C. M. (eds.). Springer International Publishing, p. 95-118 24 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  4. Marketing perspectives on digital business models: A framework and overview of the special issue

    Verhoef, P. C. & Bijmolt, T. H. A., Sep-2019, In : International Journal of Research in Marketing. 36, 3, p. 341-349 9 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

    Vafainia, S., Breugelmans, E. & Bijmolt, T., Feb-2019, In : Journal of Interactive Marketing. 45, p. 62-80 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

View all (101) »

Press / Media
  1. ‘Het ideale assortiment bestaat’; Wetenschappers ontwikkelen rekenmethode voor optimale schapinvulling

    Tammo Bijmolt

    16/11/2013

    1 item of Media coverage

    Press/Media: Public Engagement ActivitiesPopular

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