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Challenges at the marketing-operations interface in omni-channel retail environments

Synergistic and cannibalization effects in a partnership loyalty program

Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias

Digital Analytics: Modeling for Insights and New Methods

The impact of innovation contest briefs on the quality of solvers and solutions

Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

Marketing perspectives on digital business models: A framework and overview of the special issue

You don’t fool me! Consumer perceptions of digital native advertising and banner advertising

Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers

Advanced Methods for Modeling Markets

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‘Het ideale assortiment bestaat’; Wetenschappers ontwikkelen rekenmethode voor optimale schapinvulling