prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

Faculty of Economics and Business

Telephone:

+31 50 36 37319 (Secretary)

+31 50 36 33686

+31 50 36 33720 (fax)

E-mail:

t.h.a.bijmolt rug.nl

ORCID Research Portal

Publications

Asking Less, Getting More? The Influence of Fixed-Fee and Threshold-Based Free Shipping on Online Orders and Returns

Hirche, C. , Gijsenberg, M. & Bijmolt, T. , 2021 , Groningen: University of Groningen, SOM research school , 58 p. (SOM Research Reports; vol. 2021012-MARK).

Research output: Working paper › Academic

Challenges at the marketing-operations interface in omni-channel retail environments

Bijmolt, T. , Broekhuis, M. , de Leeuw, S., Hirche, C. , Rooderkerk, R. P., Sousa, R. & Zhu, S. , Jan-2021 , In: Journal of Business Research. 122 , p. 864-874 11 p.

Research output: Contribution to journal › Article › Academic › peer-review

Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics

Vafainia, S., Breugelmans, E. & Bijmolt, T. H. A. , 9-Mar-2021 , (E-pub ahead of print) In: Marketing Letters. 22 p.

Research output: Contribution to journal › Article › Academic › peer-review

Promoting Product Returns: Effects of Price Reductions on Customer Return Behavior

Hirche, C. , Gijsenberg, M. & Bijmolt, T. , 2021 , Groningen: University of Groningen, SOM research school , 51 p. (SOM Research Reports; vol. 2021011-MARK).

Research output: Working paper › Academic

Store sales evaluation and prediction using spatial panel data models of sales components

Hunneman, A., Elhorst, J. P. & Bijmolt, T. H. A. , 17-May-2021 , (E-pub ahead of print) In: Spatial Economic Analysis. 24 p.

Research output: Contribution to journal › Article › Academic › peer-review

Synergistic and cannibalization effects in a partnership loyalty program

Dorotic, M., Fok, D., Verhoef, P. C. & Bijmolt, T. H. A. , 29-Jan-2021 , (E-pub ahead of print) In: Journal of the Academy of Marketing Science.

Research output: Contribution to journal › Article › Academic › peer-review

When Offline Stores Reduce Online Returns

Hirche, C. , Bijmolt, T. & Gijsenberg, M. , 2021 , Groningen: University of Groningen, SOM research school , 45 p. (SOM Research Reports; vol. 2021010-MARK).

Research output: Working paper › Academic