prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

prof. dr. T.H.A. (Tammo) Bijmolt


Research units:

Postal address:
United Kingdom
  1. Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

    Vafainia, S., Breugelmans, E. & Bijmolt, T., Feb-2019, In : Journal of Interactive Marketing. 45, p. 62-80 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. How the Innovation Contest Brief Impacts Contest Performance

    Huizingh, E., Hu, F. & Bijmolt, T., Jun-2017, Proceedings of the 2017 ISPIM Innovation Conference: Composing the Innovation Symphony. Bitran, I., Conn, S., Huizingh, E., Kokshagina, O., Torkkeli, M. & Tynnhammar, M. (eds.). Vienna: ISPIM

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

  3. Loyalty programs: Current insights, research challenges, and emerging trends

    Bijmolt, T. H. A. & Verhoef, P. C., 2017, Handbook of marketing decision models. Wierenga, B. & van der Lans, R. (eds.). Cham: Springer, p. 143-165 (International Series in Operations Research & Management Science; vol. 254).

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

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Press / Media
  1. ‘Het ideale assortiment bestaat’; Wetenschappers ontwikkelen rekenmethode voor optimale schapinvulling

    Tammo Bijmolt


    1 item of media coverage

    Press/Media: Public Engagement ActivitiesPopular

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