prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

prof. dr. T.H.A. (Tammo) Bijmolt
Telephone:
E-mail:
t.h.a.bijmolt rug.nl

Research

Research units:

Postal address:
United Kingdom
Publications
  1. Digital Analytics: Modeling for Insights and New Methods

    Gupta, S., Leszkiewicz, A., Kumar, K., Bijmolt, T. & Potapov, D., Aug-2020, In : Journal of Interactive Marketing. 51, p. 26-43 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. You don’t fool me! Consumer perceptions of digital native advertising and banner advertising

    Harms, B., Bijmolt, T. H. A. & Hoekstra, J. C., 2019, In : Journal of Media Business Studies. 16, 4, p. 275-294

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias

    Schmidt, J. & Bijmolt, T. H. A., May-2020, In : Journal of the Academy of Marketing Science. 48, 3, p. 499-518 20 p.

    Research output: Contribution to journalReview articleAcademicpeer-review

  4. The impact of innovation contest briefs on the quality of solvers and solutions

    Hu, F., Bijmolt, T. H. A. & Huizingh, E. K. R. E., 2020, In : Technovation. 90-91, 12 p., 102099.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Challenges at the marketing-operations interface in omni-channel retail environments

    Bijmolt, T., Broekhuis, M., de Leeuw, S., Hirche, C., Rooderkerk, R. P., Sousa, R. & Zhu, S., 2020, (Accepted/In press) In : Journal of Business Research.

    Research output: Contribution to journalArticleAcademicpeer-review

View all (105) »

Press / Media
  1. ‘Het ideale assortiment bestaat’; Wetenschappers ontwikkelen rekenmethode voor optimale schapinvulling

    Tammo Bijmolt

    16/11/2013

    1 item of Media coverage

    Press/Media: Public Engagement ActivitiesPopular

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