Hirche, C. , Gijsenberg, M. & Bijmolt, T. , 2021 , Groningen: University of Groningen, SOM research school , 58 p. (SOM Research Reports; vol. 2021012-MARK).

Research output: Working paper › Academic

Challenges at the marketing-operations interface in omni-channel retail environments

Bijmolt, T. , Broekhuis, M. , de Leeuw, S. , Hirche, C. , Rooderkerk, R. P. , Sousa, R. & Zhu, S. , Jan-2021 , In: Journal of Business Research. 122 , p. 864-874 11 p.

Research output: Contribution to journal › Article › Academic › peer-review

Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics

Vafainia, S. , Breugelmans, E. & Bijmolt, T. H. A. , 2021 , In: Marketing Letters. 32 , p. 455-476 22 p.

Research output: Contribution to journal › Article › Academic › peer-review

Promoting Product Returns: Effects of Price Reductions on Customer Return Behavior

Hirche, C. , Gijsenberg, M. & Bijmolt, T. , 2021 , Groningen: University of Groningen, SOM research school , 51 p. (SOM Research Reports; vol. 2021011-MARK).

Research output: Working paper › Academic

Synergistic and cannibalization effects in a partnership loyalty program

Dorotic, M. , Fok, D. , Verhoef, P. C. & Bijmolt, T. H. A. , Sep-2021 , In: Journal of the Academy of Marketing Science. 49 , 5 , p. 1021–1042 22 p.

Research output: Contribution to journal › Article › Academic › peer-review

When Offline Stores Reduce Online Returns

Hirche, C. , Bijmolt, T. & Gijsenberg, M. , 2021 , Groningen: University of Groningen, SOM research school , 45 p. (SOM Research Reports; vol. 2021010-MARK).

Research output: Working paper › Academic

All (112) publications

Press/media

‘Het ideale assortiment bestaat’; Wetenschappers ontwikkelen rekenmethode voor optimale schapinvulling

Tammo Bijmolt

16/11/2013

Press/Media: Public Engagement Activities › Popular

All (1) press/media

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