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About us Practical matters How to find us prof. dr. T.H.A. (Tammo) Bijmolt

prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

Faculty of Economics and Business

Telephone:

+31 50 36 37319 (Secretary)

+31 50 36 33686

+31 50 36 33720 (fax)

E-mail:

t.h.a.bijmolt rug.nl

ORCID Research Portal

Publications

Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects

Vafainia, S., Rooderkerk, R. P., Breugelmans, E. & Bijmolt, T. H. A., Mar-2025, In: International Journal of Research in Marketing. 42, 1, p. 113-132 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior

Gijsenberg, M. J., Bijmolt, T. H. A. & Hirche, C. F., 21-May-2025, (E-pub ahead of print) In: Journal of Retailing.

Research output: Contribution to journal › Article › Academic › peer-review

The Impact of Moral Appeals on Behavioral Changes and Behavioral Intentions: A Meta-Analysis

Xu, S., Mulder, L., Rink, F., Bijmolt, T. & Leliveld, M., 1-Jul-2025, 85th Annual Meeting of the Academy of Management. 1 ed. Academy of Management, Vol. 2025.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Healthy shopping dynamics: The healthiness of sequential grocery choices

van Ittersum, K., van der Heide, M. T., Holtrop, N., Bijmolt, T. H. A. & van Doorn, J., Mar-2024, In: Journal of Retailing. 100, 1, p. 24-40 17 p.

Research output: Contribution to journal › Article › Academic › peer-review

Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels?

Liu, W., Zhang, S., Bijmolt, T. & de Haan, E., Sept-2024, In: Journal of Retailing. 100, 3, p. 422-438 17 p.

Research output: Contribution to journal › Article › Academic › peer-review

The impact of a lifestyle behaviour change program on healthcare costs: Quasi-experimental real-world evidence from an open-access mobile health app in the Netherlands

Agachi, E., Mierau, J. O., van Ittersum, K. & Bijmolt, T. H. A., Dec-2024, In: Preventive Medicine. 189, 7 p., 108174.

Research output: Contribution to journal › Article › Academic › peer-review

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

Peng, C., Bijmolt, T. H. A., Völckner, F. & Zhao, H., Nov-2023, In: Journal of Marketing. 87, 6, p. 906-927 22 p.

Research output: Contribution to journal › Article › Academic › peer-review

Evaluating store location and department composition based on spatial heterogeneity in sales potential

Hunneman, A., Bijmolt, T. H. A. & Elhorst, J. P., Jul-2023, In: Journal of Retailing and Consumer Services. 73, 7 p., 103355.

Research output: Contribution to journal › Article › Academic › peer-review

Innovation contests: attracting new solvers and new high-quality solutions

Hu, F., Huizingh, E. & Bijmolt, T., Jan-2023, In: R and D Management. 53, 1, p. 149-167 19 p.

Research output: Contribution to journal › Article › Academic › peer-review

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses

Schamp, C., Heitmann, M., Bijmolt, T. H. A. & Katzenstein, R., Feb-2023, In: Journal of Marketing Research. 60, 1, p. 189-215 27 p.

Research output: Contribution to journal › Article › Academic › peer-review

All (138) publications

Press/media

Koopjesjagen tijdens Black Friday: ‘Laat je niet direct verleiden door de prijzen'

Bijmolt, T.

21/11/2021

Press/Media: Expert Comment › Popular

Leer je klant kennen. Maar wil de klant dat wel?

Bijmolt, T.

27/02/2021

Press/Media: Expert Comment › Popular

‘Het ideale assortiment bestaat’; Wetenschappers ontwikkelen rekenmethode voor optimale schapinvulling

Bijmolt, T.

16/11/2013

Press/Media: Public Engagement Activities › Popular

All (3) press/media

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