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How to find us prof. dr. T.H.A. (Tammo) Bijmolt

prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

prof. dr. T.H.A. (Tammo) Bijmolt

Faculty of Economics and Business

Telephone:

+31 50 36 37319 (Secretary)

+31 50 36 33686

+31 50 36 33720 (fax)

E-mail:

t.h.a.bijmolt rug.nl

ORCID Research Portal

Publications

Challenges at the marketing-operations interface in omni-channel retail environments

Bijmolt, T. , Broekhuis, M. , de Leeuw, S., Hirche, C. , Rooderkerk, R. P., Sousa, R. & Zhu, S. , Jan-2021 , In : Journal of Business Research. 122 , p. 864-874 11 p.

Research output: Contribution to journal › Article › Academic › peer-review

Synergistic and cannibalization effects in a partnership loyalty program

Dorotic, M., Fok, D., Verhoef, P. & Bijmolt, T. , 2021 , (Accepted/In press) In : Journal of the Academy of Marketing Science.

Research output: Contribution to journal › Article › Academic › peer-review

Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias

Schmidt, J. & Bijmolt, T. H. A. , May-2020 , In : Journal of the Academy of Marketing Science. 48 , 3 , p. 499-518 20 p.

Research output: Contribution to journal › Review article › Academic › peer-review

Digital Analytics: Modeling for Insights and New Methods

Gupta, S., Leszkiewicz, A., Kumar, K., Bijmolt, T. & Potapov, D., Aug-2020 , In : Journal of Interactive Marketing. 51 , p. 26-43 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

The impact of innovation contest briefs on the quality of solvers and solutions

Hu, F., Bijmolt, T. H. A. & Huizingh, E. K. R. E. , 2020 , In : Technovation. 90-91 , 12 p. , 102099.

Research output: Contribution to journal › Article › Academic › peer-review

Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

Vafainia, S., Breugelmans, E. & Bijmolt, T. , Feb-2019 , In : Journal of Interactive Marketing. 45 , p. 62-80 19 p.

Research output: Contribution to journal › Article › Academic › peer-review

Marketing perspectives on digital business models: A framework and overview of the special issue

Verhoef, P. C. & Bijmolt, T. H. A. , Sep-2019 , In : International Journal of Research in Marketing. 36 , 3 , p. 341-349 9 p.

Research output: Contribution to journal › Article › Academic › peer-review

You don’t fool me! Consumer perceptions of digital native advertising and banner advertising

Harms, B., Bijmolt, T. H. A. & Hoekstra, J. C. , 2019 , In : Journal of Media Business Studies. 16 , 4 , p. 275-294

Research output: Contribution to journal › Article › Academic › peer-review

Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers

de Vries, E. L. E., Fennis, B. M. , Bijmolt, T. H. A. , Ter Horst, G. J. & Marsman, J-B. C. , Jun-2018 , In : International Journal of Research in Marketing. 35 , 2 , p. 336-358 23 p.

Research output: Contribution to journal › Article › Academic › peer-review

Advanced Methods for Modeling Markets

Leeflang, P. (ed.) , Wieringa, J. E. (ed.) , Bijmolt, T. H. A. (ed.) & Pauwels, K. H. (ed.), Apr-2017 , Springer . 733 p. (International Series in Quantitative Marketing)

Research output: Book/Report › Book › Academic

All (106) publications

Press/media

‘Het ideale assortiment bestaat’; Wetenschappers ontwikkelen rekenmethode voor optimale schapinvulling

Tammo Bijmolt

16/11/2013

Press/Media: Public Engagement Activities › Popular

All (1) press/media

View full research profile

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