1. Marketing perspectives on digital business models: A framework and overview of the special issue

   Verhoef, P. C. & Bijmolt, T. H. A., 22-Aug-2019, In : International Journal of Research in Marketing.

   Research output: Contribution to journal › Article › Academic › peer-review

2. Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

   Vafainia, S., Breugelmans, E. & Bijmolt, T., Feb-2019, In : Journal of Interactive Marketing. 45, p. 62-80 19 p.

   Research output: Contribution to journal › Article › Academic › peer-review

3. How the Innovation Contest Brief Impacts Contest Performance

   Huizingh, E., Hu, F. & Bijmolt, T., Jun-2017, Proceedings of the 2017 ISPIM Innovation Conference: Composing the Innovation Symphony. Bitran, I., Conn, S., Huizingh, E., Kokshagina, O., Torkkeli, M. & Tynnhammar, M. (eds.). Vienna: ISPIM

   Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

4. Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers

   de Vries, E. L. E., Fennis, B. M., Bijmolt, T. H. A., Ter Horst, G. J. & Marsman, J-B. C., Jun-2018, In : International Journal of Research in Marketing. 35, 2, p. 336-358 23 p.

   Research output: Contribution to journal › Article › Academic › peer-review

5. Loyalty programs: Current insights, research challenges, and emerging trends

   Bijmolt, T. H. A. & Verhoef, P. C., 2017, Handbook of marketing decision models. Wierenga, B. & van der Lans, R. (eds.). Cham: Springer, p. 143-165 (International Series in Operations Research & Management Science; vol. 254).

   Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

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1. ‘Het ideale assortiment bestaat’; Wetenschappers ontwikkelen rekenmethode voor optimale schapinvulling

   Tammo Bijmolt

   16/11/2013

   1 item of media coverage

   Press/Media: Public Engagement Activities › Popular

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