prof. dr. T.H.A. (Tammo) Bijmolt

Hoogleraar, Vakgroepvoorzitter

Research

Research units:

Postal address:
United Kingdom
Publications
  1. How the Innovation Contest Brief Impacts Contest Performance

    Huizingh, E., Hu, F. & Bijmolt, T. Jun-2017 Proceedings of the 2017 ISPIM Innovation Conference: Composing the Innovation Symphony. Bitran, I., Conn, S., Huizingh, E., Kokshagina, O., Torkkeli, M. & Tynnhammar , M. (eds.). Vienna: ISPIM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  2. Loyalty programs: Current insights, research challenges, and emerging trends

    Bijmolt, T. H. A. & Verhoef, P. C. 2017 Handbook of marketing decision models. Wierenga, B. & van der Lans, R. (eds.). Cham: Springer, p. 143-165 (International Series in Operations Research & Management Science; vol. 254)

    Research output: Chapter in Book/Report/Conference proceedingChapter

  3. The Future of Marketing Modeling

    Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A. & Wieringa, J. E. 2017 Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 671-683 13 p. (International Series in Quantitative Marketing)

    Research output: Chapter in Book/Report/Conference proceedingChapter

  4. Advanced Methods for Modelling Markets (AMMM)

    Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A. & Pauwels, K. H. 2017 Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 3-30 28 p. (International Series in Quantitative Marketing)

    Research output: Chapter in Book/Report/Conference proceedingChapter

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