<div class="rug-mask js--requires-cookie-consent-trigger"><div class="rug-warning--overlay rug-hidden rug-theme--content"><span class="rug-icon rug-icon--close rug-absolute rug-absolute--top-right rug-mt-xs rug-mr-xs rug-cursor--pointer js--requires-cookie-consent-close"/><div class="rug-notification--info rug-p js-id--alert"><span class="rug-icon rug-icon--warn rug-icon--xl rug-mr-s" aria-hidden="true"/><p>We need your permission for setting certain cookies to be able to show this content.</p><p>You can <button class="rug-inline-button js--cookie-consent-popup">change your cookie settings</button>.</p></div></div></div>
{
"requiresCookieConsentCheck": "true",
"checkedCookieConsent": "no",
"hasCookieConsent": "no"
}
Numan, N. N., Wielheesen, T. J. P., Sloot, L. M., Bijmolt,
T. H. A. & van Nierop, E.,
Feb-2026, In:
Journal of Interactive Marketing.61, 1,
p. 60-7819
p.
Research output:Contribution to journal ›Article› Academic› peer-review
Vafainia, S., Rooderkerk, R. P., Breugelmans, E. & Bijmolt, T. H. A., Mar-2025, In:
International Journal of Research in Marketing.42, 1, p.
113-13220 p.
Research output:Contribution to journal ›Article› Academic› peer-review
Xu, S., Mulder,
L., Rink, F., Bijmolt, T. & Leliveld, M., 1-Jul-2025, 85th Annual Meeting of the
Academy of Management.1 ed.Academy of Management, Vol.
2025.
Research output:Chapter in
Book/Report/Conference proceeding ›Conference contribution› Academic› peer-review
