prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

Faculty of Economics and Business

Telephone:

+31 50 36 37319 (Secretary)

+31 50 36 33686

+31 50 36 33720 (fax)

E-mail:

t.h.a.bijmolt rug.nl

ORCID Research Portal

Publications

Effectiveness of Step Goal Personalization Strategies on Physical Activity in a Mobile Health App: A Field Study

Liu, X., Bijmolt, T. H. A., Leliveld, M. C. & Noppers, E. H., 2026, In: JMIR mHealth and uHealth. 14, 11 p., e81779.

Research output: Contribution to journal › Article › Academic › peer-review

Hooking Customers with Facebook: An Empirical Analysis of Grocery Stores’ Online Engagement

Numan, N. N., Wielheesen, T. J. P., Sloot, L. M., Bijmolt, T. H. A. & van Nierop, E., Feb-2026, In: Journal of Interactive Marketing. 61, 1, p. 60-78 19 p.

Research output: Contribution to journal › Article › Academic › peer-review

Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects

Vafainia, S., Rooderkerk, R. P., Breugelmans, E. & Bijmolt, T. H. A., Mar-2025, In: International Journal of Research in Marketing. 42, 1, p. 113-132 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior

Gijsenberg, M. J., Bijmolt, T. H. A. & Hirche, C. F., Sept-2025, In: Journal of Retailing. 101, 3, p. 473-492 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

The Impact of Moral Appeals on Behavioral Changes and Behavioral Intentions: A Meta-Analysis

Xu, S., Mulder, L., Rink, F., Bijmolt, T. & Leliveld, M., 1-Jul-2025, 85th Annual Meeting of the Academy of Management. 1 ed. Academy of Management, Vol. 2025.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review