S. (Soroush) Verdi

Soroush is a PhD Candidate in Marketing at the University of Groningen. His research focuses on consumer behavior and judgment and decision-making, with a particular interest in cognitive biases and how behavioral interventions, such as nudging and framing, shape human perception and choice. During his PhD, he is investigating how people’s perceptions of Artificial Intelligence (AI) influence their decisions and actions.

Soroush holds a Research Master’s degree in Economics and Business from the University of Groningen. He also contributes to teaching at both the Bachelor's and Master's levels within the Faculty of Economics and Business.