Skip to ContentSkip to Navigation
How to find us dr. R.O.S. (Raymond) Zaal

dr. R.O.S. Zaal

Assistant Professor
dr. R.O.S. Zaal


Personal information:

Name:                                     Zaal

First name:                              Raymond Oscar Sylvester

Address:                                  Oud Loosdrechtsedijk 146

City:                                        1231 KZ Loosdrecht

Telephone:                               035 - 5827087

                                               06 – 36529799

E-mail:                                     zaal.raymond


Date of birth:                            21 August, 1963

Place of birth:                           Waddinxveen

Marital status:                           Married

Nationality:                               Dutch



Rijksuniversiteit Groningen

University Teaching Qualification (BKO, Basis Kwalificatie Onderwijs)



Nyenrode Business University, Breukelen

PhD  Business Ethics

Thesis: Organizational Determinants of Unethical behavior in Commercial Banking

PhD Defense: 22 november 2012    


Università della Svizzera italiana, Lugano, Switzerland

Summer School on Advanced Methods in the Social Sciences

Structural Equation Modeling I (2011)

Structural Equation Modeling II (2012)

Structural Equation Modeling III (2014)    


Nyenrode Business University, Breukelen

PhD School

Qualitative and Quantitative Research Methodology Courses

2007 - 2012


Erasmus University Rotterdam / University of Rochester, Rochester (N.Y.), U.S.A.

Master of Business Administration (MBA)

Executive MBA, participation fully sponsored by Buhrmann-Tetterode N.V.

Graduated in 1991


Nyenrode Business University, Breukelen

CT (Commercial Technique) program

One year - on campus - program for students with a BSc degree

Graduated in 1985


University for Applied Sciences (HTS), Chemical Engineering

University for Applied Sciences (HTS), The Hague


Royal Dutch Shell Laboratory, Amsterdam

Royal Brinkers' margarine plant, Rotterdam

AKZO, Hengelo

Graduated in 1984



Samenwerkingsschool, Waddinxveen

Graduated in 1980


 Military service:

 1 September 1985 – 1 November 1986

Royal Dutch Army

Vice-president Algemene Vereniging Nederlandse Militairen (AVNM), an organization for military conscripts with approximately 17,000 members.

Main activities and responsibilities:

- Chief editor of a monthly magazine

- Public Relations

- Negotiation and consultation with governmental and political officials

- Acquisition of members


Professional Experience:

March 2013 – today

Rijksuniversiteit Groningen

Assistant Professor of Financial Ethics

Lecturing (lectures and tutorials) courses in business ethics in various bachelor and master programs of the Faculty of Economics and Business

Supervisor master theses in Finance and International Financial

Management programs


December 2012 – today

Nyenrode Business University

Postdoctoral Research Associate

Integrity research in financial sector

Lecturing courses in business ethics in Internationaal MBA, Executive MBA, fulltime and part time MSc


April 2007 – today               

R.O.S. Zaal, research, training & consultancy

Integrity research and consultancy

Development of course material and trainings, for applications in higher education.


April 2000 – August 2014    

Hogeschool Inholland, University of Applied Sciences

Senior Lecturer

Lecturing mainly in English programs, with a focus on International Business and Management Studies (IBMS). Responsible for lecturing various courses in the field of (marketing) management, corporate strategy and corporate finance in various educational programs and formats.

Supervising BBA theses

Development and coaching of project based educational activities such as management games.

Coordinator E-business, a course that has been developed in cooperation with the Ministry of Economic Affairs.

Development of course material for various courses in the field of marketing, corporate strategy, change management.

Lecturer strategy in post-HBO controllers program of Nivra-Nyenrode. 


February 2011 – March 2013

Université Leonard de Vince, Parijs

Visiting Professor

Management & Organization


June 2004 – August 2010    

Nyenrode College BBA

Program developer

Senior Lecturer in marketing strategy and several financial courses.


July 1998 – April 2000        

Hogeschool Holland, University of Applied Sciences

Program manager (ad interim) of Management, Economics and Law

Apart from lecturing, responsible for direction of the Management, Economics and Law program (approximately 20 employees).

In this period, several new educational programs have been launched which were developed in close cooperation with external organizations.


November 1997 - June 1998

Hogeschool Holland, University of Applied Sciences

Lecturer economic programs

Responsible for development of educational programs and lecturing, specifically marketing, management and economics.

Supervising bachelor thesis students and project based educational activities.

Development of course materials and lecturer in various post-HBO programs.


February 1996 - October 1997

Elten Systems B.V.

Vice President

Responsible for the day-to-day direction of the company.


January 1995 - January 1996

Elten Systems B.V.

Director of Marketing and Sales


Februari 1993 - December 1994

Hengstler Nederland B.V.



January 1991 - August 1991

Buhrs-Zaandam B.V.

Member of McKinsey PROMIS-team


August 1988 - March 1989

Buhrs-Zaandam B.V.

Business Development Manager of Buhrs-Logistics


February 1988 - January 1993

Buhrs-Zaandam B.V.

Area Manager

After accelerated completion of the management trainee pro­gram of Buhrmann-Tetterode N.V., started in the "High Potentials" program of Buhrmann-Tetterode N.V.

In this context appointed as Area Manager for Scandinavia, The United Kingdom, Eastern Europe, the United States and South America. During this period, new distributors were appointed in the United States and several countries in South America. Marketing activities have been successfully initiated and extended which has resulted in a strong increase in company revenues and profitability.

Responsible for all business activities in these geographical areas.

Much attention has been given to improving the network of distributors and to the introduction of new products.                    

Responsible for marketing management of the entire company.


December 1986 - February 1988

Buhrmann-Tetterode N.V.

Management Trainee

Working as a trainee at Buhrs-Zaandam B.V., a company of the Buhrmann-Tetterode group.

Responsible for setting up a marketing data sys­tem, sales support and publicity.



Sailing (National Pampus class).

Speed skating.

Waterpolo: KNZB referee and team manager at HZC De Robben, Hilversum.




















Last modified:22 December 2016 4.07 p.m.

Contact information