Q. (Qiong) Tang, Dr
Assistant Professor
Telephone:
E-mail:
q.tang rug.nl
Field/Discipline
Expertise
Her research interests center on marketing strategy and the marketing–finance interface. She investigates topics such as corporate brand-related information disclosure, marketing human capital (e.g., the role of CMOs), and digital marketing. Methodologically, her work leverages quantitative approaches, including natural language processing, machine learning, and large language models.
Last modified:31 August 2025 3.07 p.m.