dr. P.S. (Peter) van Eck
Lecturer

Research
Publications
The invisible force that shapes our world: insights into complex, dynamic social influence processes, a marketing perpespective
Eck, P. S. V., 2013, Groningen: University of Groningen, SOM research school. 136 p.Research output: Thesis › Thesis fully internal (DIV)
Opinion Leaders' Role in Innovation Diffusion: A Simulation Study
van Eck, P. S., Leeflang, P. S. H. & Jager, W., Mar-2011, In : The Journal of Product Innovation Management. 28, 2, p. 187-203 17 p.Research output: Contribution to journal › Article › Academic › peer-review
ID: 240332