1. The invisible force that shapes our world: insights into complex, dynamic social influence processes, a marketing perpespective

   Eck, P. S. V., 2013, Groningen: University of Groningen, SOM research school. 136 p.

   Research output: Thesis › Thesis fully internal (DIV) › Academic

2. Opinion Leaders' Role in Innovation Diffusion: A Simulation Study

   van Eck, P. S., Leeflang, P. S. H. & Jager, W., Mar-2011, In : The Journal of Product Innovation Management. 28, 2, p. 187-203 17 p.

   Research output: Contribution to journal › Article › Academic › peer-review

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