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About us Practical matters How to find us prof. dr. P.S.H. (Peter) Leeflang

prof. dr. P.S.H. (Peter) Leeflang

Frank M. Bass Distinguished Professor of Marketing

Faculty of Economics and Business

Telephone:

+31 50 36 37065 (Secretary)

E-mail:

p.s.h.leeflang rug.nl

Research Portal

Publications

Cause-Related Marketing as Sales Promotion

Schamp, C., Heitmann, M., Peers, Y. & Leeflang, P. S. H., Oct-2024, In: Journal of Marketing Research. 61, 5, p. 955-974 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

Duurzaamheidscommunicatie: Show don't tell

Harms, B. & Leeflang, P. S. H., Apr-2023, In: Holland Management Review. 206, p. 84-95 12 p.

Research output: Contribution to journal › Article › Academic › peer-review

Thriving through turbulence: Lessons from marketing academia and marketing practice

Hoekstra, J. C. & Leeflang, P. S. H., Oct-2023, In: European Management Journal. 41, 5, p. 730-743 14 p.

Research output: Contribution to journal › Article › Academic › peer-review

Understanding how satisfactory service relationships can be mutually beneficial in the higher education context

Malhotra, N., Frech, B., Leeflang, P., Kim, Y. A. & Higson, H., 17-Jan-2023, In: European Journal of Marketing. 57, 2, p. 562-598 37 p.

Research output: Contribution to journal › Article › Academic › peer-review

Meer "Marketing van het Genoeg" na COVID-19

Gelauff, G. M. M. & Leeflang, P. S. H., 2021, In: Holland Management Review. 198, p. 75-83

Research output: Contribution to journal › Article › Professional

New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis

Malhotra, N., Sahadev, S., Leeflang, P. S. H. & Purani, K., 2021, In: Information Systems Frontiers. 23, p. 1521–1536 16 p.

Research output: Contribution to journal › Article › Academic › peer-review

How COVID-19 changes human behaviour and marketing decision-making: Connecting authentic brands with people in times of crisis

Hoekstra, J., Leeflang, P. S. H. & Metting, E., 2020, Groningen: Customer Insights Center.

Research output: Book/Report › Report › Academic

Marketing 2.020

Hoekstra, J. & Leeflang, P. S. H., 2020, In: Holland Management Review. 2020, 191, p. 24-36

Research output: Contribution to journal › Article › Academic › peer-review

Marketing in the Era of COVID-19

Hoekstra, J. & Leeflang, P. S. H., 2020, In: Italian Journal of Marketing. 2020, 4, p. 249-260 12 p.

Research output: Contribution to journal › Article › Academic › peer-review

Marketing in tijden van corona

Hoekstra, J. & Leeflang, P. S. H., 2020, In: Holland Management Review. 2020, 191, p. 47-50

Research output: Contribution to journal › Article › Academic › peer-review

All (240) publications

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