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Publications

Cause-Related Marketing as Sales Promotion

Duurzaamheidscommunicatie: Show don't tell

Thriving through turbulence: Lessons from marketing academia and marketing practice

Understanding how satisfactory service relationships can be mutually beneficial in the higher education context

Meer "Marketing van het Genoeg" na COVID-19

New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis

How COVID-19 changes human behaviour and marketing decision-making: Connecting authentic brands with people in times of crisis

Marketing 2.020

Marketing in the Era of COVID-19

Marketing in tijden van corona

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