prof. dr. P.S.H. (Peter) Leeflang
Frank M. Bass Distinguished Professor of Marketing
Telephone:
+31 50 36 37065 (Secretary)
E-mail:
p.s.h.leeflang rug.nl
Research
Research units:
Postal address:
United Kingdom
Publications
New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis
Malhotra, N., Sahadev, S., Leeflang, P. S. H. & Purani, K., 23-Jul-2020, In : Information systems frontiers. 16 p.Research output: Contribution to journal › Article › Academic › peer-review
Marketing in tijden van corona
Hoekstra, J. & Leeflang, P. S. H., 2020, In : Holland Management Review. 2020, 191, p. 47-50Research output: Contribution to journal › Article › Academic › peer-review
Marketing 2.020
Hoekstra, J. & Leeflang, P. S. H., 2020, In : Holland Management Review. 2020, 191, p. 24-36Research output: Contribution to journal › Article › Academic › peer-review
Absorbing integration: Empirical evidence on the mediating role of absorptive capacity between functional-/cross-integration and innovation performance
Hausberg, J. P. & Leeflang, P. S. H., Aug-2019, In : International Journal of Innovation Management. 23, 6, 37 p., 1950056.Research output: Contribution to journal › Article › Academic › peer-review
Online media: Wat (ver-)kopen we ervoor?
Leeflang, P. & Visser, M., 2018, In : Holland Management Review. 178, p. 60-70 11 p.Research output: Contribution to journal › Article › Academic › peer-review
ID: 108308