Research

1. Marketing in tijden van corona

   Hoekstra, J. & Leeflang, P. S. H., 2020, In : Holland Management Review. 2020, 191, p. 47-50

   Research output: Contribution to journal › Article › Academic › peer-review

2. Marketing 2.020

   Hoekstra, J. & Leeflang, P. S. H., 2020, In : Holland Management Review. 2020, 191, p. 24-36

   Research output: Contribution to journal › Article › Academic › peer-review

3. Absorbing integration: Empirical evidence on the mediating role of absorptive capacity between functional-/cross-integration and innovation performance

   Hausberg, J. P. & Leeflang, P. S. H., Aug-2019, In : International Journal of Innovation Management. 23, 6, 37 p., 1950056.

   Research output: Contribution to journal › Article › Academic › peer-review

4. Online media: Wat (ver-)kopen we ervoor?

   Leeflang, P. & Visser, M., 2018, In : Holland Management Review. 178, p. 60-70 11 p.

   Research output: Contribution to journal › Article › Academic › peer-review

5. Markten Modelleren

   Leeflang, P., 2018, In : Clou: magazine voor marketing research & digital analytics. 87, p. 52

   Research output: Contribution to journal › Article › Academic

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