prof. dr. P.S.H. (Peter) Leeflang

Frank M. Bass Distinguished Professor of Marketing

prof. dr. P.S.H. (Peter) Leeflang
Telephone:
+31 50 36 37065 (Secretary)
E-mail:
p.s.h.leeflang rug.nl

Research

Research units:

Postal address:
United Kingdom
Publications
  1. Online media: Wat (ver-)kopen we ervoor?

    Leeflang, P. & Visser, M., 2018, In : Holland Management Review. 178, p. 60-70 11 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Markten Modelleren

    Leeflang, P., 2018, In : Clou: magazine voor marketing research & digital analytics. 87, p. 52

    Research output: Contribution to journalArticleAcademic

  3. Over oude en nieuwe media en dingen die voorbij gaan

    Leeflang, P., de Vries, L. & Gensler, S., 2018, In : Holland Management Review. 177, p. 29-35 7 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Face Concerns and Purchase Intentions: A Cross-Cultural Perspective

    Zhang, S., van Doorn, J. & Leeflang, P., 2018, Advances in Global Marketing: A Research Anthology. Leonidou, L. C., Katsikeas, C. K., Samiee, S. & Aykol, B. (eds.). New York: Springer, p. 213-249

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

View all (233) »

View graph of relations

ID: 108308