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Practical matters How to find us prof. dr. P.S.H. (Peter) Leeflang

prof. dr. P.S.H. (Peter) Leeflang

Frank M. Bass Distinguished Professor of Marketing
prof. dr. P.S.H. (Peter) Leeflang
Telephone:
+31 50 36 37065 (Secretary)
E-mail:
p.s.h.leeflang rug.nl
Publications

Publications

Meer "Marketing van het Genoeg" na COVID-19

Gelauff, G. M. M. & Leeflang, P. S. H. , 2021 , In: Holland Management Review. 198 , p. 75-83

Research output: Contribution to journal › Article › Professional

New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis

Malhotra, N. , Sahadev, S. , Leeflang, P. S. H. & Purani, K. , 2021 , In: Information systems frontiers. 23 , p. 1521–1536 16 p.

Research output: Contribution to journal › Article › Academic › peer-review

How COVID-19 changes human behaviour and marketing decision-making: Connecting authentic brands with people in times of crisis

Hoekstra, J. , Leeflang, P. S. H. & Metting, E. , 2020 , Groningen: Customer Insights Center .

Research output: Book/Report › Report › Academic

Marketing 2.020

Hoekstra, J. & Leeflang, P. S. H. , 2020 , In: Holland Management Review. 2020 , 191 , p. 24-36

Research output: Contribution to journal › Article › Academic › peer-review

Marketing in the Era of COVID-19

Hoekstra, J. & Leeflang, P. S. H. , 2020 , In: Italian Journal of Marketing. 2020 , 4 , p. 249-260

Research output: Contribution to journal › Article › Academic › peer-review

Marketing in tijden van corona

Hoekstra, J. & Leeflang, P. S. H. , 2020 , In: Holland Management Review. 2020 , 191 , p. 47-50

Research output: Contribution to journal › Article › Academic › peer-review

Absorbing integration: Empirical evidence on the mediating role of absorptive capacity between functional-/cross-integration and innovation performance

Hausberg, J. P. & Leeflang, P. S. H. , Aug-2019 , In: International Journal of Innovation Management. 23 , 6 , 37 p. , 1950056.

Research output: Contribution to journal › Article › Academic › peer-review

Face Concerns and Purchase Intentions: A Cross-Cultural Perspective

Zhang, S. , van Doorn, J. & Leeflang, P. , 2018 , Advances in Global Marketing: A Research Anthology. Leonidou, L. C., Katsikeas, C. K., Samiee, S. & Aykol, B. (eds.). New York: Springer , p. 213-249

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Markten Modelleren

Leeflang, P. , 2018 , In: Clou: magazine voor marketing research & digital analytics. 87 , p. 52

Research output: Contribution to journal › Article › Academic

Online media: Wat (ver-)kopen we ervoor?

Leeflang, P. & Visser, M. , 2018 , In: Holland Management Review. 178 , p. 60-70 11 p.

Research output: Contribution to journal › Article › Academic › peer-review

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