prof. dr. P.S.H. (Peter) Leeflang

Frank M. Bass Distinguished Professor of Marketing

prof. dr. P.S.H. (Peter) Leeflang
Telephone:
+31 50 36 37065 (Secretary)
E-mail:
p.s.h.leeflang rug.nl

Research

Research units:

Postal address:
United Kingdom
Publications
  1. New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis

    Malhotra, N., Sahadev, S., Leeflang, P. S. H. & Purani, K., 23-Jul-2020, In : Information systems frontiers. 16 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Marketing in tijden van corona

    Hoekstra, J. & Leeflang, P. S. H., 2020, In : Holland Management Review. 2020, 191, p. 47-50

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Marketing 2.020

    Hoekstra, J. & Leeflang, P. S. H., 2020, In : Holland Management Review. 2020, 191, p. 24-36

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Online media: Wat (ver-)kopen we ervoor?

    Leeflang, P. & Visser, M., 2018, In : Holland Management Review. 178, p. 60-70 11 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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