dr. L. Kruizinga

E-mail:
l.de.vries rug.nl

Research

Publications
  1. Over oude en nieuwe media en dingen die voorbij gaan

    Leeflang, P., de Vries, L. & Gensler, S., 2018, In : Holland Management Review. 177, p. 29-35 7 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations

    de Vries, L., Peluso, A. M., Romani, S., Leeflang, P. & Marcati, A., Oct-2017, In : Computers in Human Behavior. 75, 10, p. 272-282 11 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Impact of social media on consumers and firms

    de Vries, L., 2015, Groningen: University of Groningen, SOM research school. 134 p.

    Research output: ThesisThesis fully internal (DIV)Academic

  4. The Role of Consumer Confidence in Creating Customer Loyalty

    Ou, Y-C., de Vries, L., Wiesel, T. & Verhoef, P., Aug-2014, In : Journal of Service Research. 17, 3, p. 339-354 16 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  5. Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing

    de Vries, L., Gensler, S. & Leeflang, P. S. H., May-2012, In : Journal of Interactive Marketing. 26, 2, p. 83-91 9 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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