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Practical matters How to find us dr. L. Kruizinga-de Vries

Publications

Over oude en nieuwe media en dingen die voorbij gaan

Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations

Impact of social media on consumers and firms

The Role of Consumer Confidence in Creating Customer Loyalty

Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing

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