Skip to ContentSkip to Navigation
About us How to find us dr. K.R.E. (Eelko) Huizingh

dr. K.R.E. Huizingh

Associate Professor
dr. K.R.E. Huizingh

Eelko Huizingh’s research focuses on the intersection of innovation & entrepreneurship, marketing and information technology. He has a broad research interest and is currently involved in numerous studies, including projects on open innovation effectiveness, online innovation contests, business model innovation, Valley of Death, the energy transition, wicked problem solving, humor & creativity, and online advertising. He has consulted for various companies in different sectors on issues related to innovation, e-commerce strategy, and marketing strategy.

Eelko Huizingh has (co-)authored over 400 articles in a broad range of journals, including Journal of Product Innovation Management, Organizational Behavior and Human Decision Processes, Marketing Science, International Journal of Research in Marketing, Technovation, Technological Forecasting and Social Change, Journal of Retailing, Information & Management, International Journal of Technology Management, European Journal of Innovation Management, International Journal of Innovation Management, Marketing Letters, and Decision Support Systems.

His most often cited paper is on The Content and Design of Web Sites, Information & Management, 2000 (citations: ISI: 165, Scopus: 291, Google Scholar: 757). His paper Open innovation: State of the art and future perspectives (2011, vol. 31, 1, p. 2-9) is the most often downloaded article from Technovation in 2011, 2012 and 2014 (2nd in 2013), and the most often cited article (in 2015) from Technovation. With co-authors Koen Pauwels, Peter Leeflang, and Marije Teerling, he is the winner of the 2013 Davidson Award for the best paper published in the Journal of Retailing.

Dr. Huizingh has been guest editor of over 25 special issues of journals, including International Journal of Innovation Management, Technovation, Technological Forecasting and Social Change, R&D Management, International Journal of Technology Management, International Journal of Entrepreneurship and Innovation Management, and International Journal of Technology Marketing. He has (co-)authored Dutch textbooks on Innovation Management, Marketing Management, the impact of the Internet, the use of SPSS, and Marketing Information Systems. Recently, Sage published his book Applied Statistics with SPSS.

Dr. Huizingh is Vice President Scientific Affairs of ISPIM (International Society for Professional Innovation Management). ISPIM is the leading innovation management association in Europe with over 5,000 (associate) members. His duties include Head of the Scientific Panel, for reviewing conference submissions, and Head of the ISPIM-Wiley Innovation Management Dissertation Award Panel, for selecting the best PhD thesis in innovation management. He was a Visiting Professor at the University of Otago, New Zealand (2005, 2003), and at Penn State University, USA (2000). In 1992 he received his Ph.D., awarded for a dissertation on the evolution of Marketing Information Systems in recent decades.

Ancillary positions:

  • Workshops academic research and academic writing to increase the publishing performance of academics, see:
  • Ad hoc consulting to support companies in their strategy and innovation efforts. Recent projects involved Menzis and Interzorg.

Current positions

Eelko Huizingh is an Associate Professor of Innovation Management at the Faculty of Economics and Business, University of Groningen. He is director of the innovation Centre of Expertise Vinci (Value in Collaborative Innovation), and a fellow of Graduate School and Research Institute SOM (Systems Organisation and Management).

Besides the usual triplet of teaching, research and management, his tasks also include coaching. He is assigned the formal role of coach to help other (junior and senior) researchers to get the best out of their talents.


Brief history

2005 – to date

Associate Professor of Innovation Management, University of Groningen

2005 (Feb-May) Visiting Professor of Marketing, University of Otago, Dunedin, New Zealand
2003 (Feb-Mar) William Evans Visiting Fellow, University of Otago, Dunedin, New Zealand
2000 (Feb-July) Visiting Professor of Marketing, Penn State University, USA
1997 - 2005 Associate Professor of Marketing and Information, Departm ent of Marketing, Faculty of Economics, University of Groningen
1994 - 1997 Assistant Professor of Marketing and Marketing Research, University of Groningen
1986 - 1994 Assistant Professor of Information Systems, University of Groningen
1985 - 1986 Free-lance Marketing Research (part-time)
1985 - 1986 Co-ordinator 1st-year Business Administration, University of Groningen (part-time)
1985 Masters Economics (MA), University of Groningen.


Additional Activities

Eelko Huizingh was Chair of the Programme Committee for the Master of Science Business Administration (2012-2015) and the Faculty Council, Faculty of Economics, University of Groningen (1998-2003), authored a monthly column on Interactive Marketing in Tijdschrift voor Marketing (1998-2002), and was member of the Customer Base editorial board (1995-2003). He was project manager for Maintenance of Customer Databases (1998) and co-organizer of the International Conference on Customer-Based Marketing, Groningen, 17-18 September 1998. He participated in the Marketing Decision Support Systems research projects sponsored by NIMA (1989-1994), and in The Internet for Commercial Communication sponsored by the DMSA (1997-1998).

Dr. Huizingh serves as ad hoc reviewer for Research Policy, Technovation, R&D Management, Decision Support Systems, Electronic Commerce Research, Internet Research, ACM Transactions on Internet Technology, International Journal of Operations and Production Management, Management Research News, and EMAC, ISPIM and HICSS Conferences.

Last modified:26 April 2018 11.55 a.m.

Contact information

Duisenberg Building