dr. J.E.M. (Erjen) van Nierop

Associate Professor

Faculty of Economics and Business

Telephone:

+31 50 36 37065

+31 50 36 37065 (Secretary)

+31 50 36 33720 (fax)

E-mail:

j.e.m.van.nierop rug.nl

Research Portal

Publications

Analysing supermarket performance with the high performance organisation framework

de Waal, A., van Nierop, J. & Sloot, L., 2017, In: International Journal of Retail & Distribution Management. 45, 1, p. 57-70

Research output: Contribution to journal › Article › Academic › peer-review

Het succes van zelfstandig ondernemerschap in de supermarktsector

Sloot, L. & van Nierop, J., 2017, Ontwikkelingen in het marktonderzoek Jaarboek 2017: MOA jaarboek 2017. Bronner, A. E. (ed.). Haarlem: Spaar & Hout, Vol. 42. p. 183-196 14 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

High performance management bij franchise-supermarkten

Sloot, L., van Nierop, E. & de Waal, A., Apr-2016, In: Maandblad voor Accountancy en Bedrijfseconomie. 90, 4, p. 158-166 9 p.

Research output: Contribution to journal › Article › Academic › peer-review

Customer Value Modelling in the Energy Market and a Practical Application for Marketing Decision Making

Lhoest-Snoeck, S., van Nierop, E. & Verhoef, P. C., 2015, In: International Journal of Electronic Customer Relationship Management. 9, 1, p. 1-32 32 p.

Research output: Contribution to journal › Article › Academic › peer-review

For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers' CLV

Lhoest-Snoeck, S., van Nierop, E. & Verhoef, P., Aug-2014, In: Journal of Interactive Marketing. 28, 3, p. 210-224 15 p.

Research output: Contribution to journal › Article › Academic › peer-review

De relatie tussen instore marketing en de geobserveerde verkopen van duurzame producten

van Nierop, E., van Herpen, E. & Sloot, L. M., 2012, Jaarboek MarktonderzoekAssociatie. Amsterdam: MarktOnderzoekAssociatie, p. 195 - 210

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

The relationship between in-store marketing and observed sales for organic versus fair trade products

van Herpen, E., van Nierop, E. & Sloot, L., Mar-2012, In: Marketing Letters. 23, 1, p. 293-308 16 p.

Research output: Contribution to journal › Article › Academic › peer-review

Wel of niet op het schap? Hoe retailers beslissingen nemen ten aanzien van de adoptie van nieuwe producten

Sloot, L. M., van Everdingen, Y. M., van Nierop, E. & Verhoef, P. C., 2012, Jaarboek MarktonderzoekAssociatie. Amsterdam: MarktOnderzoekAssociatie, p. 139 - 162

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

The impact of the introduction and use of an informational website on offline customer buying behavior

van Nierop, J. E. M., Leeflang, P. S. H., Teerling, M. L. & Huizingh, K. R. E., Jun-2011, In: International Journal of Research in Marketing. 28, 2, p. 155-165 11 p.

Research output: Contribution to journal › Article › Academic › peer-review

The relationship between in-store marketing and observed sales of sustainable products: A shopper marketing view

van Nierop, E., van Herpen, E. & Sloot, L. M., 2011, Groningen: University of Groningen, SOM research school, 22 p. (SOM Research Reports; vol. 11001).

Research output: Working paper › Academic

All (20) publications

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