I. (Ivan) Palko, MSc

As a Junior Lecturer, my main responsibilities include teaching tutorial groups and supervising bachelor/pre-master students with their theses/research papers. I obtained the University Teaching Qualification (Basiskwalificatie Onderwijs) in May 2023.

Involved in the following courses:

Research Skills for Pre-MSc

Marketing Research Methods

Strategic Marketing

Digital Marketing Analytics

Marketing for E&BE

Business Research and Consulting

Research Methodology for International Business

Supervision:

Focused on the Following Topic Areas: Influencer Marketing, Cause-Related Marketing, Brand Communication, Consumer Responses to Global versus Local Brands, and Artificial Intelligence in Advertising

Research Paper - Pre-Master Marketing

Bachelor Thesis - International Business, Economics & Business Economics