I. (Ivan) Palko, MSc

As a Junior Lecturer, my main responsibilities include teaching tutorial groups and supervising bachelor/pre-master students with their theses/research papers. I obtained the University Teaching Qualification (Basiskwalificatie Onderwijs) in May 2023.
Involved in the following courses:
Research Skills for Pre-MSc
Marketing Research Methods
Strategic Marketing
Digital Marketing Analytics
Marketing for E&BE
Business Research and Consulting
Research Methodology for International Business
Supervision:
Focused on the Following Topic Areas: Influencer Marketing, Cause-Related Marketing, Brand Communication, Consumer Responses to Global versus Local Brands, and Artificial Intelligence in Advertising
Research Paper - Pre-Master Marketing
Bachelor Thesis - International Business, Economics & Business Economics
Laatst gewijzigd: | 08 juli 2025 12:00 |