I.H. (Iina) Ikonen, PhD

Iina Ikonen is Assistant Professor in Marketing at the University of Groningen. She received her PhD (cum laude) in Marketing from the Vrije Universiteit Amsterdam in 2021, studying how marketing at the point-of-purchase can help promote healthier food choices among consumers. Prior to joining the University of Groningen, she was a faculty member at the University of Bath in the UK.

Her research focuses especially on understanding how retail marketing impacts societally relevant outcomes such as healthy food consumption, diversity, equity and inclusion as well as sustainability. Her work, based on a mix of methods such as experimental research and meta-analyses, has been published in the Journal of the Academy of Marketing Science and Journal of Retailing, and presented at numerous international conferences.