I.H. (Iina) Ikonen, PhD
Assistant Professor
E-mail:
i.h.ikonen rug.nl
Vakgebied
Expertise
Consumer behavior, consumer well-being, retail marketing
My research focuses on understanding how retail marketing impacts consumer well-being and society. Within this domain, I study issues such as promoting healthier food consumption through labeling, packaging and pricing, creating more diverse and inclusive shopping environments and promoting sustainability. I address these questions using multiple methods, especially experimental research designs and meta-analyses.
My research focuses on understanding how retail marketing impacts consumer well-being and society. Within this domain, I study issues such as promoting healthier food consumption through labeling, packaging and pricing, creating more diverse and inclusive shopping environments and promoting sustainability. I address these questions using multiple methods, especially experimental research designs and meta-analyses.
| Laatst gewijzigd: | 14 juli 2025 15:31 |