I.H. (Iina) Ikonen, PhD
Assistant Professor
Telephone:
E-mail:
i.h.ikonen rug.nl
Field/Discipline
Expertise
Consumer behavior, consumer well-being, retail marketing
My research focuses on understanding how retail marketing impacts consumer well-being and society. Within this domain, I study issues such as promoting healthier food consumption through labeling, packaging and pricing, creating more diverse and inclusive shopping environments and promoting sustainability. I address these questions using multiple methods, especially experimental research designs and meta-analyses.
My research focuses on understanding how retail marketing impacts consumer well-being and society. Within this domain, I study issues such as promoting healthier food consumption through labeling, packaging and pricing, creating more diverse and inclusive shopping environments and promoting sustainability. I address these questions using multiple methods, especially experimental research designs and meta-analyses.
| Last modified: | 14 July 2025 3.31 p.m. |