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University of Groningenfounded in 1614  -  top 100 university
About us Practical matters How to find us E. (Edlira) Shehu, Prof

Publications

A Method for Asynchronous Time Series Analysis with Marketing Applications

Trading-off health safety, civil liberties, and unemployment based on communication strategies: the social dilemma in fighting pandemics

Improving Blood Donor Retention and Donor Relationships with Past Donation Use Appeals

Incentives for plasma donation

It's not only what they buy, it's also what they keep: Linking marketing instruments to product returns

The impact of temporary deferrals on future blood donation behavior across the donor life cycle

Free Shipping Promotions and Product Returns

The risk of programmatic advertising: Effects of website quality on advertising effectiveness

When consumers can return digital products: Influence of firm- and consumer-induced communication on the returns and profitability of news articles

Cannibalisation effects in the early market stage of e-books–an analysis of the German book market

Press/media

A medida simples que incentiva pessoas a doarem sangue de novo

There should be blood