E. (Edlira) Shehu, Prof

Selected publications:

Shehu, Edlira, Daniel Zantedeschi and Prasad A. Naik (2025), "A Method for Asynchronous Time Series Analysis with Marketing Applications," Management Science, https://doi.org/10.1287/mnsc.2024.04336.

Shehu, Edlira, Besarta Veseli, Michel Clement and Karen Page Winterich (2024), "Improving Blood Donor Retention and Donor Relationships with Past Donation Use Appeals," Journal of Service Research, 27(3), 346-363.

El Kihal, Siham and Edlira Shehu (2022) “It's Not Only What They Buy, It's also What They Keep : Linking Marketing Instruments to Product Returns,” Journal of Retailing, 98(3), 558-571.

Shehu, Edlira, Nadia Abou Nabout and Michel Clement (2021), “The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness,” International Journal of Research in Marketing, 38(3), 663-677.

Edlira Shehu, Dominik Papies and Scott Neslin (2020), “Free Shipping Promotions and Product Returns,” Journal of Marketing Research, 57(4), 640-658.

Schulz, Petra, Edlira Shehu and Michel Clement (2019), “When Consumers Can Return Digital Products: Influence of Firm- and Consumer-Induced Communication on the Returns and Profitability of News Articles,” International Journal of Research in Marketing, 36(3), 454-470.