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Research Urban and Regional Studies Institute PRC

Target groups

Target groups, change agents, educational sessions

Research also showed which target groups to include in Spandana. Young women in their reproductive years turned out not to have much say in their own reproductive lives. Mothers-in-law tend to play a particularly important role, even more than husbands do. Spandana's activities first focused on women's groups, including not only women in their reproductive years but also older women. In later stages, men's groups and adolescents (girls and boys) were also included. Educational sessions, in which the flashcards were applied, were conducted in small groups consisting of 10 to 15 members formed on the basis of the homogeneous characteristics of the members and proximity of their homes in the village.

Community workers (30) and organisers (4) living in the villages themselves implemented Spandana's activities in 31 villages. They acted as change agents in their own villages and organised the group educational sessions. These sessions were conducted at times that were convenient to the groups (and not to the interventionists), which usually was in the evening. In addition to the educational sessions, supportive activities such as food demonstrations were conducted to balance cognitive messages with easier and traditional ways of communication

Last modified:15 November 2012 2.26 p.m.