Over the last year, handshakes have been replaced by fist or elbow bumps as a greeting. It shows that age-old social conventions can not only change, but do so suddenly. But how does this happen? Robotic engineers and marketing scientists from the University of Groningen joined forces to study this phenomenon, combining online experiments and statistical analysis into a mathematical model that shows how a committed minority can influence the majority to overturn long-standing practices. The results, which were published in Nature Communications on 29 September, may help to stimulate sustainable behaviour.
A explanation of the research can be read on the ScienceLinx News pages of our faculty.
Every two weeks, UG Makers puts the spotlight on a researcher who has created something tangible, ranging from homemade measuring equipment for academic research to small or larger products that can change our daily lives. That is how UG...
As a part of the Jantina Tammes School, the 'Language and AI' theme is an interdisciplinary initiative that aims to encourage collaboration among academics, PhD candidates, students, and industry representatives who share a keen interest in the...
Prof. Moniek Tromp has been appointed Captain of Science of the Chemistry Top Sector by the Minister of Economic Affairs and Climate Policy. As from 1 July 2023, she succeeded Prof. Bert Weckhuysen from Utrecht University.
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