For the second year in a row IKEA has achieved the best customer performance, as revealed by research conducted by the Customer Insights Center of the University of Groningen, customer analytics bureau MIcompany and market research bureau MetrixLab. Super de Boer was the worst performer, and the public transportation companies plummeted down the list. The prestigious annual Customer Performance Awards (CPA) were presented today to the overall winner and the winners per sector.
The winners of the Customer Performance Awards (CPA) are chosen from the top 100 Dutch service providers. On the one hand they must serve their customers well and on the other also profit in business terms, demonstrated both by significant customer loyalty and higher income per customer. The survey was conducted among more than seven thousand Dutch consumers. According to Professor Peter Verhoef of the CIC, service providers can draw important lessons from the results.
For more information: Prof. Peter C. Verhoef.For more information please go to www.dcpi.nl and the website of the CIC, www.rug.nl/feb/cic.
The Faculty of Economics and Business (FEB) is pleased to announce that Jessica de Bloom has been appointed as Aletta Jacobs Professor in Human Resource Management, Occupational Health and Wellbeing. The chair is situated within the department of...
The Faculty of Economics and Business (FEB) is proud to announce that Milena Nikolova has been appointed as Aletta Jacobs Chair in the Economics of Well-being. The chair will be positioned within the Department of Global Economics and Management...
Ulrike Schultze's inaugural lecture on what social media does to solidarity and why this matter will take place on Friday 17 March 2023.
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