New blog prof. Peter Verhoef: ‘Youp van 't Hek and the reality of the endogenous customer’
"Companies will have to learn how to deal with endogenous customers, for example to react in the right way to all kinds of shared experiences on the internet. The experience of T-Mobile with Youp van ‘t Hek shows that this is by no means easy to do.
| Last modified: | 31 January 2018 11.54 a.m. |
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