Advances in spatial dependence modeling of consumer attitudes with bayesian factor models

PhD ceremony: dhr. S. Stakhovych, 16.15 uur, Academiegebouw, Broerstraat 5, Groningen

Thesis: Advances in spatial dependence modeling of consumer attitudes with bayesian factor models

Promotor(s): prof.dr. T.H.A. Bijmolt, prof.dr. M. Wedel

Faculty: Economics and Business

Contact: Stanislav Stakhovych, tel.050-3637207, e-mail: s.stakhovych@rug.nl

Many day-to-day phenomena are not spatially independent. Especially that is true for marketing field, where geographical component plays sometimes crucial role, but unfortunately in many cases this component remains ignored. The thesis by Stakhovych aims at understanding how the spatial dependence of consumer attitudes can be modeled, what additional benefits the recovering of spatial dependence can bring and how these benefits can be utilized by researchers and practitioners.