Alumnus Strategy & Innovation 2nd in competition Microsoft
Erik Kruijer, former student Strategy & Innovation at FEB wins 2nd prize in a Microsoft and Surfspot competition on the website of Battle of Concepts.
Battle of Concepts (www.battleofconcepts.nl) is an on-line platform on which organizations can post questions to be solved by HBO and WO students and young professionals up to the age of 30.
According to the Microsoft jury, Erik Kruijer had one of the best ideas about the assignment “invent a marketing campaign that makes students buy laptops with Microsoft Student Suite on SURFSPOT.NL”. A total of 61 drafts were submitted.
The jury rewarded Kruijers project ‘Invest in yourself, with a 100% ROI’ with the 2nd prize and a cheque for 750 euros.
University of Groningen in top 4
After more than a year of battling, the University of Groningen is in fourth place in the Battle of Concepts ranking of educational institutes with the most innovative students.
Last modified: | 31 January 2018 11.52 a.m. |
More news
-
23 June 2025
‘Teaching is central to my career’ — how the Recognition & Rewards programme creates space for educational talent to thrive
To Evelien Croonen, assistant professor at the Faculty of Economics and Business, the national Recognition & Rewards programme reflects an important shift. Not only does research count towards career advancement, but the quality of teaching is now...
-
20 May 2025
From oyster mushroom to overalls
A T-shirt made from fungi — or mycelium textile, to be more exact. It would be a great step toward a more sustainable fashion industry. At least it could be if the material could be developed in such a way that it can be used for clothing and if...
-
08 May 2025
6 million euro for large-scale northern project on sustainable healthcare: Care2Change
Care2Change. A large consortium with just about all northern hospitals, local governments, knowledge institutions such as the University of Groningen and the Hanze university of Applied Sciences, and a number of healthcare companies, will cooperate...