Koen Pauwels honorary professor of Research on Marketing Dynamics

Prof.dr. Koen Pauwels has been appointed as professor at the Faculty of Economics and Business. He holds the honorary chair in Research on Marketing Dynamics.

Koen Pauwels is also Assistant Professor at the Tuck School of Business at Dartmouth. Born and raised in Belgium, he combined engineering and economics in his studies and in managing a start-up business. Pauwels received his PhD in management from UCLA and works with companies and consultancy firms on both sides of the Atlantic. His insights on long-term marketing effectiveness were applied in such diverse industries as automobiles, pharmaceuticals, online information services and fast moving consumer goods, and appeared in the Harvard Business Review, the Journal of Marketing Research, Marketing Science, the Journal of Marketing, and Management Science.

Expertise: return on marketing investment, marketing dashboards, retailing, promotional profitability, product innovation, performance turnaround, marketing for profitable growth.